Praise for Buying Trances

'The genius of Joe Vitale has never shone brighter. This thoroughly documented and easy-to-read book is the first of its kind. Vitale gives you the keys to their minds. All you have to do is turn the keys. They said 'yes' to you long before you said a word and they were begging to buy from you shortly after you uttered your first sentence. Buying Trances is an exciting ride to the edge of the mind. His finest work to date.'
-Kevin Hogan, author, The Psychology of Persuasion and Covert Hypnosis

'This book maps marketing's final frontier-the customer's mind-and exposes the buying trance. Frankly, this may be the smartest marketing book ever written.'
-Dave Lakhani, coauthor, Persuasion: The Art of Getting What You Want

'As with all of Vitale's books, there are magical secrets chucked out like a mad Vegas poker dealer on every page. Not only will you learn to put people into buying trances with this book, the act of reading it will put you in a trance and force you to master it.'
-Mark Joyner, #1 bestselling author, The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less

'Vitale's expertise in hypnotic marketing combined with his extensive research challenges the reader on many different levels. He forces you to delve deeper into the benefits of creating a buying atmosphere and a trance-like desire on the part of your prospect. I found this an absolutelyfascinating book.'
-Joseph Sugarman, President, BluBlocker Corporation

'Buying Trances is not your run-of-the-mill marketing book. It's an exceptionally well-written, well thought out, high-level work that gives the reader unique insights into how to capture a prospect's attention. Cutting-edge stuff that is a must for every serious marketer to absorb and implement.'
-Robert Ringer, author, To Be or Not to Be Intimidated?: That Is the Question

'Vitale's understanding of how and why people think and act like they do is remarkable. Byunscrambling complex ideas and explaining them in simple language, he reveals how to fashion messages that will turn people into compulsive buyers of our products and services. Now we can take control and create the buying trance. It's a totally refreshing and very effective approach to hugely profitable sales and marketing!'
-Winston Marsh, veteran Australian marketer

Discover the secrets of written persuasion!

'The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius.'
-Joseph Sugarman, author of Triggers

'I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible.'
-David Garfinkel, author of Advertising Headlines That Make You Rich

'I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period.'
-Bob Bly, copywriter and author of The Copywriter's Handbook

'I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along.'
-David Deutsch, author of Think Inside the Box, www.thinkinginside.com

'Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see.'
-Blair Warren, author of The Forbidden Keys to Persuasion

Bestselling author and marketing guru Joe Vitale offers insights and life lessons for achieving success

In the simple, straightforward tone of an instructional manual, this little book offers big wisdom and little-known secrets for living a better life. Packed with life lessons most people will wish they'd learned earlier, Life's Missing Instruction Manual uses humor and anecdote to present practical steps readers can use to take control of their lives, overcome any obstacle, and find fulfillment. Each simple lesson is explained and brought into focus with real-life examples and includes practical steps on putting those lessons to work every day. Full of uncommon wisdom and lighthearted humor, this book will help readers develop confidence, create a plan for success, get ahead at work, build rapport with others, develop time-management skills, and find wealth and happiness.

Readers will learn how to live life to the fullest when they discover how to:
* Take chances that lead to success
* Get through the tough times
* Be themselves and like it
* Find their purpose
* Work as a team
* Create their own blueprint for success
* Believe in themselves
* Lead a good and moral life
* Accept their mistakes and move on
* Define success for themselves

Joe Vitale (Wimberley, TX) is President of Hypnotic Marketing, Inc., and author of The Attractor Factor (0-471-70604-3) and The E-Code (0-471-71855-6). He has been called 'the Buddha of the Internet' for his combination of spirituality and marketing acumen. His professional clients include the Red Cross, PBS, Hermann Children's Hospital, and many other small and large international businesses.