YOU MAY ALSO LIKE - VANDERBILT TOM - Simon&Schuster uk

From the best-selling author of Traffic, a brilliant and entertaining exploration of our personal tastes--why we like the things we like, and what it says about us.

Everyone knows his or her favorite color, the foods we most enjoy, and which season ofHouse of Cards deserves the most stars on Netflix. But what does it really mean when we like something? How do we decide what's good? Is it something biological? What is the role of our personal experiences in shaping our tastes? And how do businesses make use of this information? Comprehensively researched and singularly insightful,You May Also Like delves deep into psychology, marketing, and neuroscience to answer these complex and fascinating questions. From the tangled underpinnings of our food choices, to the dynamics of the pop charts and our playlists, to our nonstop procession of "thumbs" and "likes" and "stars," to our insecurity before unfamiliar works of art, the book explores how we form our preferences--and how they shape us. It explains how difficult it is, even for experts, to pinpoint exactly what makes something good or enjoyable, and how the success of companies such as Netflix, Spotify, and Yelp depends on the complicated task of predicting what we will enjoy. LikeTraffic, this book takes us on a fascinating and consistently surprising intellectual journey that helps us better understand how we perceive and appreciate the world around us.


From the Hardcover edition.

On the road to Survival City, Tom Vanderbilt maps the visible and invisible legacies of the cold war, exhuming the blueprints for the apocalypse we once envisioned and chronicling a time when we all lived at ground zero. In this road trip among ruined missile silos, atomic storage bunkers, and secret test sites, a lost battleground emerges amid the architecture of the 1950s, accompanied by Walter Cotten's stunning photographs. Survival City looks deep into the national soul, unearthing the dreams and fears that drove us during the latter half of the twentieth century.

“A crucial and dazzling book, masterful, and for me at least, intoxicating.”—Dave Eggers

“A genuinely engaging book, perhaps because [Vanderbilt] is skillful at conveying his own sense of engagement to the reader.”—Los Angeles Times

“A retracing of Dr. Strangelove as ordinary life.”—Greil Marcus, Bookforum

Abrilliant, lively, and eye-opening investigation that explains how traffic works (or sometimes doesn't work) and why we drive the way we do.

Tom Vanderbilt examines the perceptual limits and cognitive underpinnings that make us worse drivers than we think we are. He demonstrates why plans to protect pedestrians from cars often lead to more accidents. He uncovers who is more likely to honk at whom, and why. He explains why traffic jams form, outlines the uintended consequences of our quest for safety, and even identifies the most common mistake drivers make in parking lots. Traffic is about more than driving:
it's about human nature. It will change the way we see ourselves and the world around us, and it may even make us better drivers.

Would you be surprised that road rage can be good for society? Or that most crashes happen on sunny, dry days? That our minds can trick us into thinking the next lane is moving faster? Or that you can gauge a nation's driving behavior by its levels of corruption? These are only a few of the remarkable dynamics that Tom Vanderbilt explores in this fascinating tour through the mysteries of the road.

Based on exhaustive research and interviews with driving experts and traffic officials around the globe, Traffic gets under the hood of the everyday activity of driving to uncover the surprisingly complex web of physical, psychological, and technical factors that explain how traffic works, why we drive the way we do, and what our driving says about us. Vanderbilt examines the perceptual limits and cognitive underpinnings that make us worse drivers than we think we are. He demonstrates why plans to protect pedestrians from cars often lead to more accidents. He shows how roundabouts, which can feel dangerous and chaotic, actually make roads safer—and reduce traffic in the bargain. He uncovers who is more likely to honk at whom, and why. He explains why traffic jams form, outlines the unintended consequences of our quest for safety, and even identifies the most common mistake drivers make in parking lots.

The car has long been a central part of American life; whether we see it as a symbol of freedom or a symptom of sprawl, we define ourselves by what and how we drive. As Vanderbilt shows, driving is a provocatively revealing prism for examining how our minds work and the ways in which we interact with one another. Ultimately, Traffic is about more than driving: it's about human nature. This book will change the way we see ourselves and the world around us. And who knows? It may even make us better drivers.

The first cultural history of America's most popular footwear, and an eye-opening look at an $11-billion-a-year industry, The Sneaker Book is an entertaining, informative look at the economic and pop cultural factors surrounding these globally produced All-American icons. Supplemented by charts, statistics, and graphics, The Sneaker Book documents the costs and profits of the $11-billion-a-year sneaker business on every level. Literary excerpts help put America's craze for 'kicks' into context. The Sneaker Book swooshes past the hype, puts the numbers on the table, and takes a fresh look at familiar--if unexamined--footwear.