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David Ogilvy ( Libri  su Unilibro.it Libri di David Ogilvy su Unilibro.it )

2022

Ogilvy David Title : Confessioni di un pubblicitario
Author: Ogilvy David
Publisher: Fausto Lupetti Editore

Il teorico dell'advertising. Questo libro spiega con argomenti solidi e tuttora attuali perché David Ogilvy ha dato un contributo decisivo alla costruzione della moderna teoria della pubblicità: non è certo un caso che, dalla sua prima uscita nel 1963, sia stato tradotto in quattordici lingue e che abbia venduto oltre un milione di copie. Uno dei segreti di questa longevità è senza dubbio il fatto che Ogilvy ha sempre anteposto i contenuti e la teoria della comunicazione al business fine a se stesso. 'Confessioni di un pubblicitario è un testo', come tutti i 'classici', di grande attualità. Gli stessi problemi della comunicazione cui Ogilvy ha dato risposta si ripropongono oggi a un livello più alto. Oggi il compito della pubblicità è più serio e impegnativo di quanto non lo sia mai stato. Viviamo nell'era della proliferazione dei media e più che mai l'insegnamento di Ogilvy rimane valido: si tratta ancora di dare a ogni messaggio un autentico valore, di costruire una personalità di marca con un'identità precisa, mantenendola nel tempo e comunicando in modo davvero interessante la promessa vera di un prodotto o di un servizio. Per dirla con le parole di Ogilvy: 'Unless your advertising contains a big idea, it will pass like a ship in thè night'. Prefazioni di Giuseppe Mastromatteo e Roberta La Selva.
€ 20,00
1914

Ogilvy David, Young Miles (FRW) Title : The Unpublished David Ogilvy
Author: Ogilvy David, Young Miles (FRW)
Publisher: Profile Books Ltd

'Ogilvy is the creative force of modern advertising.'?The New York Times

First collected by his devoted family and colleagues as a seventy-fifth birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications?memos, letters, speeches, notes, and interviews?from the 'Father of Advertising' and founder of Ogilvy & Mather.

Still fizzing with energy and freshness more than twenty-five years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors, 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print.'

This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management, and creativity, presented in Ogilvy's trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule 'it pays an agency to be imaginative and unorthodox.'

David Ogilvy, CBE, (1911?1999) is often described as the 'father of advertising.' He founded New York agency Ogilvy & Mather in 1948, and his iconic campaigns include legendary adverts for Dove, Hathaway, Rolls Royce, and Guinness. Ogilvy's best-selling book Confessions of an Advertising Man is still one of the most popular books on advertising.


€ 16,10
1912

Ogilvy David, Parker Alan Sir (FRW) Title : Confessions Of An Advertising Man
Author: Ogilvy David, Parker Alan Sir (FRW)
Publisher: Southbank Pub

A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written
 
'We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else.'  —David Ogilvy
 
David Ogilvy was considered the 'father of advertising' and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

€ 18,70
2007

David Ogilvy Title : Ogilvy on Advertising
Author: David Ogilvy
Publisher: Carlton books

For young advertising hopefuls and veterans who are in search of ways to improve their success rates.
€ 17,60
1998

Ogilvy David Title : Confessioni di un pubblicitario
Author: Ogilvy David
Publisher: Lupetti


€ 18,00
1989

Ogilvy David Title : Confessioni di un pubblicitario
Author: Ogilvy David
Publisher: Lupetti


€ 15,49


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