La propaganda ha svolto e continua a svolgere un ruolo fondamentale nella comunicazione politica, emergendo come una pratica pianificata sin dalla Prima Guerra Mondiale con l'avvento dei mass media e delle scienze sociali. Durante il XX secolo, l'utilizzo della propaganda da parte dei regimi totalitari ha contribuito a connotare negativamente il termine, legandolo all'inganno, alla manipolazione e alla violenza emotiva, attraverso pratiche come la distorsione delle notizie e la creazione di menzogne. Il saggio di Massimiliano Panarari riprende e attualizza l'analisi di McQuail, offrendo una lettura del fenomeno della propaganda nel contesto del neopopulismo contemporaneo, per comprenderne la complessità e le ambiguità, nonché l'uso diffuso di pratiche di informazione strumentale e persuasiva nella comunicazione politica odierna.

This is a major new statement on the role of journalism in democracy from one of media and communication's leading thinkers. Denis McQuail leads the reader through a systematic exploration of how and why journalism and society have become so inextricably entwined and - as importantly - what this relationship should be like. It is a strong re-statement of the fundamental values that journalism aspires to. Written for students, this book:

• makes the theory accessible and relevant

• teaches the importance of journalism to power and politics

• explores the status and future of journalism as a profession

• outlines the impact and consequences of the digital

• reveals journalism as it is, but also as it should be

• takes each chapter further with guided reading list and free online journal articles.

This textbook is the perfect answer to the how and why of journalism. It is crucial reading for any student of media studies, communication studies and journalism.

McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature.

The Sixth Edition of this bestselling textbook covers everything a student needs to know of mass communication: communication models of the sender, the message and the audience and the diverse forms of mass communication today, television, radio, newspapers, film, music, the internet and other forms of new media. This book proves that more than ever, theories of mass communication matter for the broader understanding of society and culture.

Fully up-to-date, this new edition includes:

- New boxed case studies on key research publications, familiarizing students with the critical research texts in the field

- A new streamlined structure for better navigation

- More definitions, examples, and illustrations throughout to bring abstract concepts to life

- Major updates on new media, globalization, work and economy

McQuail's Mass Communication Theory is the indispensable resource no student of media studies can afford to be without.

McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature.

Fully up-to-date, this new edition includes:

• New boxed case studies on key research publications, familiarizing students with the critical research texts in the field
• A new streamlined structure for better navigation
• More definitions, examples, and illustrations throughout to bring abstract concepts to life
• Major updates on new media, globalization, work and economy

McQuail's Mass Communication Theory is the indispensable resource no student of media studies can afford to be without.

Identifying the three major stakeholders concerned with political news to be the news producers, government and politicians, and the public, Graber (U. of Illinois at Chicago, US), McQuail (U. of Amsterdam, the Netherlands), and Norris (Harvard U., US) present 12 papers that examine issues of political reporting from each of theses perspectives and from an overall contextual perspective. They include discussion of political journalist perceptions in the advanced industrial democracies; changing journalist roles in Russia; guidelines for journalism professionals as formulated by the American public television journalist Jim Lehrer; news management by government executives in the US, Germany, and Britain; public relations experts' manipulation of journalists; media exposure of deceptive political advertisements; voter reception of political advertisements; shifting levels of public attention to political news; the incompatibility of the citizenship and profit missions of the media; the role of audience interest in determining the nature of political news; and the global impacts of technological developments. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)

Gli scenari della comunicazione cambiano con straordinaria rapidità, in funzione delle innovazioni tecnologiche e dei mutamenti socioculturali. Più che in altri settori, nello studio di tali fenomeni si ha dunque assoluta necessità di strumenti ben aggiornati. A ciò provvede Denis McQuail con una edizione ampiamente riveduta del suo fortunato manuale, tradotto in tredici lingue.

In 26 extended articles, Downing (mass communications and media arts, U. of Illinois, Carbondale), his co-editors and international cast of contributors provide critical analyses and describe their research in a variety of aspects of mass media, including its technology, uses, theories, and cultural issues. Their topics include the human side of mass media, such as its ethics, globalization, approaches, and variants, such as alternate media. They describe audiences, users and effects, including the psychology of media use and a history of media studies. They show how economy, politics and public opinion shape even the freest of media. They also describe how narrative, sound, advertising, and the ways of getting the show on the road matter, how Hollywood and Bollywood have changed and create change, and the effects of sex and violence. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)

Come nasce l'idea di audience? Quand'è che il pubblico diventa massa e quando diventa mercato? L'audience è definita dal canale oppure dal contenuto? Gli indici di ascolto devono essere di tipo quantitativo o qualitativo? Sono alcuni degli interrogativi di fondo che McQuail affronta nel volume, proponendo poi le questioni che l'evoluzione sociale e tecnologica pone agli studi sull'audience: la fine del pubblico di massa e l'affermarsi di differenziazioni subculturali, etniche, di età, di genere; la globalizzazione della comunicazione e la nascita di un'audience transnazionale; l'emergere di nuovi pubblici per i nuovi media.