Nel mercato del lavoro dei nostri giorni le persone hanno maggiori opportunità e flessibilità rispetto a qualsiasi generazione precedente, ma devono anche affrontare sfide senza precedenti. I consigli finanziari che hanno funzionato fino a qualche anno fa non sono più sufficienti. È tempo di cambiare strategia. Scott Galloway mette a nudo le regole del successo finanziario nell'economia di oggi e, con il suo caratteristico stile asciutto e senza peli sulla lingua, spiega ciò che è necessario sapere per migliorare la propria stabilità economica. Leggendo questo libro imparerete a trovare e seguire il vostro talento, come cavalcare e ottimizzare le grandi ondate economiche (la dura verità: le dinamiche di mercato hanno sempre la meglio sui risultati individuali), quali sono i piccoli passi da fare oggi per ottenere grandi guadagni in seguito e come lo stoicismo può aiutarvi a sviluppare migliori abitudini finanziarie. Ma soprattutto, Galloway dà consigli di buon senso applicabili alla vita di tutti i giorni e ci ricorda che l'obiettivo finale è quello di vivere più sereni e soddisfatti, quindi non è necessario diventare degli eremiti frugali (a meno che non sia nelle vostre inclinazioni e aspirazioni) quanto avere la piena consapevolezza delle nostre scelte economiche.

Saggezza e consigli di vita non convenzionali nel nuovo libro di Scott Galloway che attinge dal suo personale bagaglio di aneddoti per condividere con il lettore la saggezza maturata affrontando le sfide della vita. Idee su come posizionare il profilo in un mercato del lavoro sempre più affollato, suggerimenti su come scoprire quale sia la decisione più importante della vita o come spiegare che l'unica cosa che conta, in fondo, sono i nostri rapporti con gli altri: Galloway intrattiene, ispira e provoca il lettore su questi e molti altri temi, attraverso un'iconica rappresentazione dei sentimenti. Sfrontato, godibile e sorprendentemente toccante, 'L'algebra della felicità' offre una prospettiva inusuale su ciò di cui tutti hanno bisogno per raggiungere il successo professionale e l'appagamento personale. Il libro ideale per un giovane neolaureato come pure per chiunque, in qualsiasi momento della propria vita, stia attraversando un periodo di smarrimento e incertezza.

Amazon, Apple, Facebook e Google sono le quattro aziende più influenti del mondo. Quasi tutti pensano di sapere come lo sono diventate. Quasi tutti si sbagliano. Sulle Quattro è stato scritto moltissimo in questi vent'anni e Scott Galloway ha indagato a fondo le ragioni del loro potere e del loro successo. Anziché prendere per buoni i miti che le Quattro si sforzano di tramandare sul proprio conto, l'autore scava più a fondo e si pone alcune domande fondamentali. Come hanno fatto queste aziende a insinuarsi nella nostra vita in modo così capillare, rendendo praticamente impossibile evitarle (o boicottarle)? Perché il mercato azionario le ha perdonate per errori che avrebbero decretato il fallimento di qualsiasi altra impresa? E mentre aspettiamo di scoprire chi tra loro diventerà la prima azienda da mille miliardi di dollari della storia, si profila all'orizzonte qualcuno che sia in grado di competere con loro? Galloway ricostruisce le strategie impiegate dalle Quattro - in modo più veloce e più mirato di chiunque altro - per sfruttare gli istinti e le emozioni primordiali che orientano l'azione umana. E vi svela come applicare i principi del loro successo al vostro business o alla vostra carriera. Sia che vogliate competere o fare affari con loro, oppure semplicemente vivere nel mondo che dominano, dovete prima capire come funzionano le Quattro.

THE FOUR - GALLOWAY SCOTT - Random UK

ASP.NET MVC insiders cover the latest updates to the technology in this popular Wrox reference

MVC 5 is the newest update to the popular Microsoft technology that enables you to build dynamic, data-driven websites. Like previous versions, this guide shows you step-by-step techniques on using MVC to best advantage, with plenty of practical tutorials to illustrate the concepts. It covers controllers, views, and models; forms and HTML helpers; data annotation and validation; membership, authorization, and security; plus the new Single Page applications.

• MVC 5, the latest version of MVC, adds sophisticated features such as single page applications, mobile optimization, and adaptive rendering
• This Wrox guide has been fully updated to cover all the newest features, with step-by-step tutorials illustrating the techniques that help you take full advantage of MVC 5
• A team of top Microsoft MVP experts, along with visionaries in the field, provide practical advice on basic and advanced MVC topics
• Covers controllers, views, models, forms, data annotations, authorization and security, Ajax, routing, ASP.NET web API, dependency injection, unit testing, real-world application, and much more

Professional ASP.NET MVC 5 is the comprehensive resource you need to make the best use of the updated Model-View-Controller technology.

(Book). The Fender Rhodes story is a historical tribute to the electric piano that changed the sound of music. Invented by Harold Rhodes as a rehabilitation tool for soldiers in World War II, the Fender Rhodes piano both revolutionized and empowered musicians to explore a new, electric frontier of music. Through interviews with a remarkable cast of music notables, the book takes an insider's look into how this electric piano played and continues to play an integral role in the creation of a wealth of music, from the 1960s through today. The collection of interviews with Michael Bearden, George Benson, Stanley Clarke, Chick Corea, D'Angelo, Eumir Deodato, George Duke, Larry Dunn, Donald Fagen, Ronnie Foster, Rodney Franklin, Robert Glasper, Jay Graydon, Dave Grusin, Don Grusin, Onaje Allan Gumbs, Ellis Hall, Herbie Hancock, Lalah Hathaway, Rami Jaffee, Bob James, Quincy Jones, Ramsey Lewis, Jeff Lorber, Robin Lumley, Ray Manzarek, Les McCann, Marcus Miller, Steve Molitz, John Novello, David Paich, Jerry Peters, Greg Phillinganes, James Poyser, Patrice Rushen, Joe Sample, Lenny White, Maurice White, Vince Wilburn Jr., Allee Willis, the CBS musical instruments staff, and others provides for a rare glimpse at the music history behind some of the most memorable music of our time.

An outstanding author team presents the ultimate Wrox guide to ASP.NET MVC 4

Microsoft insiders join giants of the software development community to offer this in-depth guide to ASP.NET MVC, an essential web development technology. Experienced .NET and ASP.NET developers will find all the important information they need to build dynamic, data-driven websites with ASP.NET and the newest release of Microsoft's Model-View-Controller technology. Featuring step-by-step guidance and lots of code samples, this guide gets you started and moves all the way to advanced topics, using plenty of examples.

• Designed to give experienced .NET and ASP.NET programmers everything needed to work with the newest version of MVC technology
• Expert author team includes Microsoft ASP.NET MVC insiders as well as leaders of the programming community
• Covers controllers, views, models, forms and HTML helpers, data annotation and validation, membership, authorization, security, and routing
• Includes essential topics such as Ajax and jQuery, NuGet, dependency injection, unit testing, extending MVC, and Razor
• Includes additional real-world coverage requested by readers of the previous edition as well as a new case study example chapter

Top-selling MVC book from a top team at Microsoft—now fully updated!

ASP.NET MVC 2.0 is now available and shipping with Visual Studio 2010 and .NET 4. A new update to Microsoft's Model-View-Controller technologies, MVC 2 enables developers to build dynamic, data-driven Web sites. Professional ASP.NET MVC 2 shows you step-by-step how to use MVC 2. You'll learn both the theory behind MVC 2, as well as walk through practical tutorials, where you'll create a real-world application. Topics include transitioning from ASP.NET development, as well as an overview of related tools and technologies, including LINQ, jQuery, and REST.

This book is divided into two very broad sections, each comprising several chapters.

The first half of the book is concerned with introducing the MVC pattern and how ASP.NET MVC 2 implements that pattern.

Chapter 1 'NerdDinner' uses a small but complete application to walk you through how to build an ASP.NET MVC 2 application and some of the core concepts behind ASP.NET 2 MVC. 

Chapter 2 'Model-View-Controller and ASP.NET' starts off with a description of the Model-View-Controller pattern, explaining the basic concepts of the pattern and providing a bit of its history. The chapter goes on to describe the state of the MVC pattern on the web today as it is implemented by various frameworks, such as ASP.NET MVC 2.

Chapter 3 'ASP.NET > ASP.NET MVC' then covers the ways that ASP.NET MVC is different from ASP.NET Web Forms.

Chapter 4 'Routes and URLs' digs deep into routing to describe the role that URLs play in your application and how routing figures into that. It also differentiates routing from URL rewriting and covers a bit on extending routing and writing unit tests for routes.

Chapter 5 'Controllers' takes a look at controllers and controller actions-what they are, and how to write them. It also covers action results, which are returned by controller actions and what they are used for.

Chapters 6 'Views' and 7 'Ajax' cover views and view engines, and then add a little flavor on top by examining the role that AJAX plays in your views.

The second half of the book focuses entirely on advanced techniques and extending the framework.

Chapter 8 'Filters' goes into detail on action filters, which provide an extensibility point for adding cross-cutting behaviors to action methods.

Chapter 9 'Securing Your Application' covers security and good practices for building a secure application.

Chapter 10 'Test Driven Development with ASP.NET MVC' provides a brief introduction to Test Driven Development (TDD) as it applies to ASP.NET MVC.

Chapter 11 'Testable Design Patterns' shows you real-world patterns and practices for building applications that are testable.

Chapter 12 'The Best of Both Worlds: Web Forms and MVC Together' discusses how Web Forms and MVC work together.

Chapter 13 'What's New in ASP.NET MVC 2' covers what's new in MVC 2.

This book is for web developers who are looking to add more complete testing to their web sites, and who are perhaps ready for 'something different.'

In some places, we assume that you're somewhat familiar with ASP.NET WebForms, at least peripherally. There are a lot of ASP.NET WebForms developers out there who are interested in ASP.NET MVC so there are a number of places in this book where we contrast the two technologies. Even if you're not already an ASP.NET developer, you might still find these sections interesting for context, as well as for your own edification as ASP.NET MVC may not be the web technology that you're looking for.