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1913

Lieb Michael (EDT), Mason Emma (EDT), Roberts Jonathan (EDT), Rowland Christopher (EDT) Title : The Oxford Handbook of the Reception History of the Bible
Author: Lieb Michael (EDT), Mason Emma (EDT), Roberts Jonathan (EDT), Rowland Christopher (EDT)
Publisher: Oxford Univ Pr on Demand


€ 58,40

Madura Jeff, Casey Michael, Roberts Sherry Title : Personal Financial Literacy
Author: Madura Jeff, Casey Michael, Roberts Sherry
Publisher: Pearson College Div


€ 26,40

Bader Bonnie, Robertson Michael (ILT) Title : Play with Blue
Author: Bader Bonnie, Robertson Michael (ILT)
Publisher: Penguin Young Readers

Blue is an alien. When his spaceship lands in a backyard on Earth, he is determined to make friends with the boys and girls that live there. But first he will have to show that he is friendly. Who will play with Blue?

This Level 1 reader is simple, fun, and rich with picture clues.

€ 4,50
1912

Coddington Grace, Roberts Michael (CON) Title : Grace
Author: Coddington Grace, Roberts Michael (CON)
Publisher: Random House Inc

Beautiful. Willful. Charming. Blunt. Grace Coddington’s extraordinary talent and fierce dedication to her work as creative director of Vogue have made her an international icon. Known through much of her career only to those behind the scenes, she might have remained fashion’s best-kept secret were it not for The September Issue, the acclaimed 2009 documentary that turned publicity-averse Grace into a sudden, reluctant celebrity. Grace’s palpable engagement with her work brought a rare insight into the passion that produces many of the magazine’s most memorable shoots.

With the witty, forthright voice that has endeared her to her colleagues and peers for more than forty years, Grace now creatively directs the reader through the storied narrative of her life so far. Evoking the time when models had to tote their own bags and props to shoots, Grace describes her early career as a model, working with such world-class photographers as David Bailey and Norman Parkinson, before she stepped behind the camera to become a fashion editor at British Vogue in the late 1960s. Here she began creating the fantasy “travelogues” that would become her trademark. In 1988 she joined American Vogue, where her breathtakingly romantic and imaginative fashion features, a sampling of which appear in this book, have become instant classics.

Delightfully underscored by Grace’s pen-and-ink illustrations, Grace will introduce readers to the colorful designers, hairstylists, makeup artists, photographers, models, and celebrities with whom Grace has created her signature images. Grace reveals her private world with equal candor—the car accident that almost derailed her modeling career, her two marriages, the untimely death of her sister, Rosemary, her friendship with Harper’s Bazaar editor-in-chief Liz Tilberis, and her thirty-year romance with Didier Malige. Finally, Grace describes her abiding relationship with Anna Wintour, and the evolving mastery by which she has come to define the height of fashion.

“If Wintour is the Pope . . . Coddington is Michelangelo, trying to paint a fresh version of the Sistine Chapel twelve times a year.”—Time
€ 39,75

Williams Tod, Tsien Billie, Giovannini-Torelli Octavia (EDT), Moran Michael (PHT), Roberts Aileen (FRW) Title : The Architecture of the Barnes Foundation
Author: Williams Tod, Tsien Billie, Giovannini-Torelli Octavia (EDT), Moran Michael (PHT), Roberts Aileen (FRW)
Publisher: Skira

A comprehensive description and behind-the-scenes look into the architectural evolution of the Barnes Foundation’s new building in downtown Philadelphia. In 2007, Tod Williams Billie Tsien Architects received the commission to design the new Barnes Foundation building, an enviable project that was surrounded both by controversy and the excitement of increasing access to one of America’s premier collections of post-impressionist art, amassed by Dr. Albert C. Barnes in the early twentieth century. The book presents photographs and drawings highlighting the new building’s sensitivity to the ideology of Dr. Barnes and the creativity of Paul Cret, who designed the foundation’s gallery in Merion. In the new facility, the Merion galleries are faithfully reproduced at the same scale with similar materials and are seamlessly integrated into the larger new building—a refined modernist masterpiece surrounded by grounds designed by landscape architect Laurie Olin.
€ 46,20

Palmiotti Jimmy, Scalera Buddy, Chadwick Paul (ILT), Lopez Michael (ILT), Robertson Darick (ILT) Title : Deadpool Classic 7
Author: Palmiotti Jimmy, Scalera Buddy, Chadwick Paul (ILT), Lopez Michael (ILT), Robertson Darick (ILT)
Publisher: Marvel Enterprises

It's a cruel summer when Deadpool takes on the mob! Hired by a dirty cop to kill six Mafia dons, Deadpool soon falls for his contact, a beautiful tattoo artist - but all is not as it seems. Then, Deadpool gets an unwelcome sidekick, the youthful Pool Boy - but will the partnership kill them both?

COLLECTING: DEADPOOL (1997) 46-56, MATERIAL FROM X-MEN UNLIMITED (1993) 28


€ 27,10

Stuart Scott M.D., Robertson Michael Title : Interpersonal Psychotherapy
Author: Stuart Scott M.D., Robertson Michael
Publisher: CRC Pr I Llc

This ground-breaking text has firmly established itself as a touchstone for all therapists using interpersonal psychotherapy (IPT). Thoroughly updated and revised with a wealth of new material and evidence, this book continues to be comprehensive manual for experienced therapists and those undergoing specific IPT training.
Key features and benefits:
* A wealth of clinically based descriptions and vignettes help bring the theory to life
* Numerous case studies highlight the key issues in IPT
* There are extensive reproducible diagrams and flowcharts for use by therapists and patients alike
* Comprehensive coverage of key theoretical issues and an up to date critical appraisal of IPT research

New for the second edition
* More information on the theory of IPT integrating current empirical literatures related to attachment, social theory, communication theory and social cognition
* A new chapter on common problems encountered
* New material on training and dissemination of IPT
* How to integrate techniques from other approaches and models
* More information on depression and how to manage joint sessions
With its clear concise text and numerous clinical cases, examples and vignettes, Interpersonal Psychotherapy: a clinician's guide is the international standard for the clinical trainee seeking an introduction to IPT as well as for instructors of psychiatry residents, psychology interns and graduate students, as well as social work students. It is an accessible reference for students of nursing, primary care practitioners and other mental health providers.
€ 58,70

Conniff Michael L. (EDT), Roberts Kenneth (FRW) Title : Populism in Latin America
Author: Conniff Michael L. (EDT), Roberts Kenneth (FRW)
Publisher: Univ of Alabama Pr

This updated edition of Populism in Latin America discusses new developments in populism as a political phenomenon and the emergence of new populist political figures in Mexico, Argentina, and Venezuela in particular.
 
For more than one hundred years—from the beginning of the twentieth to the early twenty-first century—Latin American populists proved amazingly successful at gaining high office, holding on to power, maintaining their followings, and renewing their careers.  They raised more campaign money, got more voters to the polls,and held followers' allegiances far better than traditional politicians.  Certainly some populist leaders were corrupt, others manipulated their followers, and still others disgraced themselves. Nevertheless, populist leaders were  extraordinarily effective in reaching masses of voters, and some left positive legacies for future generations.
 
Populism in Latin America examines the notion of populism in the political and social culture of Latin American societies as expressed through the populist leaders of several Latin American countries including Argentina, Brazil, Mexico, Chile, Ecuador, Panama, Peru, and Venezuela. This second edition also includes a new preface by Kenneth M. Roberts, professor of comparative and Latin American politics and the Robert S. Harrison Director of the Institute for the Social Sciences at Cornell University.
 
Contributors
Jorge Basurto / Michael L. Conniff / Paul W. Drake / Steve Ellner / Joel Horowitz /
Kenneth M. Roberts / W. Frank Robinson /Ximena Sosa / Steve Stein / Kurt Weyland

 


€ 32,70

Robertson Michael (ILT) Title : Flip & Draw Pirates!
Author: Robertson Michael (ILT)
Publisher: Mudpuppy Pr

Mix and match sea dogs and scurvy pirates with a Pirates Flip and Draw book from Mudpuppy. Line drawings by Michael Robertson will get the drawing launched!

- 15 wirebound sheets cut into three strips
- 10 mix & match characters to color
- 5 blank sheets for original drawings
€ 7,70

Peters Michael A., Roberts Peter Title : The Virtues of Openness
Author: Peters Michael A., Roberts Peter
Publisher: Paradigm Pub


€ 54,20

Goodhew David, Roberts Andrew, Volland Michael Title : Fresh!
Author: Goodhew David, Roberts Andrew, Volland Michael
Publisher: Scm Pr

An authoritative introduction on Fresh Expressions and Pioneer Ministry, Fresh ! combines a serious theological engagement with earthy practicality. It offers perspective based on the years that have now passed since Mission-Shaped Church.
€ 32,30

Hopkins Tom, Zeller Dirk, Roberts Ralph R., Kraynak Joe, Donaldson Michael C., Schnieder Meg (CON) Title : Selling All-in-One for Dummies
Author: Hopkins Tom, Zeller Dirk, Roberts Ralph R., Kraynak Joe, Donaldson Michael C., Schnieder Meg (CON)
Publisher: For Dummies

Tried-and-true information and tips for selling like a pro

Are you looking to enter the world of sales, or are you already a salesperson who's looking for new tips and tactics to expand your business? Whether you're in charge of your own selling career or you're responsible for training and managing a professional sales force, Selling All-In-One For Dummies features everything you need to know to improve your results.

This valuable selling resource includes new ways to effectively network and prospect through the power of all the social media networking sites such as LinkedIn, Twitter, and Facebook, as well as ways to optimize sales success through Webinars; the latest tips and advice to build an appealing image; proven questioning methods that close sales; updated advice on keeping clients' business and building their loyalty; and how to adapt presentations and techniques.

  • Proven methods and techniques that will lead to bigger sales and more loyal customers
  • Advice on separating yourself from the pack
  • Plus four chapters on selling in specialized areas from biotechnology to real estate

Selling All-In-One For Dummies is the authoritative guide to navigating the ever-changing and growing sales arena.

€ 27,70

Michael Symmons Roberts Title : Edgelands
Author: Michael Symmons Roberts
Publisher: VINTAGE


€ 11,20
1911

Robertson Michael Title : The Brothers of Baker Street
Author: Robertson Michael
Publisher: Minotaur Books

'A delightful romp...The last third of the novel is one of the finest, scariest sequences in current crime fiction... For anglophiles, crime-o-philes, and all fans of wonderful writing.' --Booklist (starred)

When brothers Reggie and Nigel Heath choose 221B Baker Street as the location for their law office, they don't realize that their new office space comes with one huge stipulation; namely, they must answer the letters sent to Sherlock Holmes, the most famous resident of that address. While Reggie is working on a new case involving one of London's Black Cab drivers, the letters to Sherlock Holmes are piling up. There's even one from someone who claims to be the descendent of Professor James Moriarty. With a case that would have puzzled even Sherlock himself, The Brothers of Baker Street is sure to please mystery fans, whatever their address.

€ 16,10

Salzman Michele Renee (TRN), Roberts Michael (TRN), Salzman Michele Renee (INT) Title : The Letters of Symmachus: Book 1
Author: Salzman Michele Renee (TRN), Roberts Michael (TRN), Salzman Michele Renee (INT)
Publisher: Society of Biblical Literature

This introduction to, commentary on, and translation into English of the first book of letters by Quintus Aurelius Symmachus shows the leading orator and statesman of the fourth-century Roman Senate deeply engaged in conversation with the leading men of the empire. The book highlights the influence of the late Roman aristocracy that flourished in the century after Constantine and demonstrates that it did not become powerless in the face of the bishops and the new Christian elite. Shared goals united the late Roman elites far more than religion divided them, helping explain the relatively nonviolent and gradual conversion of the western Roman aristocracy. One hundred and seven letters—crafted to match the recipient's personality, status, and interest—discuss literature, religion, politics, and social life. They provide a unique window into the private lives of Rome's leaders, pagan and Christian, in late antiquity.
€ 34,30

Lieb Michael (EDT), Mason Emma (EDT), Roberts Jonathan (EDT), Rowland Christopher (EDT) Title : The Oxford Handbook of the Reception History of the Bible
Author: Lieb Michael (EDT), Mason Emma (EDT), Roberts Jonathan (EDT), Rowland Christopher (EDT)
Publisher: Oxford Univ Pr on Demand


€ 181,50

Roberts Tony, Bartlett Michael Title : Golf's Finest Par Threes
Author: Roberts Tony, Bartlett Michael
Publisher: E C W Pr

Striking photography and fact-filled profiles combine to reveal the distinct character of the world's best par-three golf holes in this gorgeous collection. A list of the 100 greatest holes are at the heart of this exploration and have been arranged according to design and geographical category, such as links, island and peninsula greens, blinds, drop downs, and more. Colorful stories behind well-known names like Alcatraz, Cleopatra, and Postage Stamp, as well as explanations about how notable course designers?Macdonald, Colt, Tillinghast, Nicklaus, and Jones among them?have created par threes are interspersed with brilliant photographs of each hole. A concluding section offers new perspectives on the one-shot hole, the top par-three layouts, and historic shots on par-three holes. This beautifully packaged tour of golf's greatest short holes guarantees to inform, entertain, and provoke vigorous debate about what makes a par three superior and memorable.


€ 35,70

Robertson Michael, Vance Simon (NRT) Title : The Brothers of Baker Street (CD Audiobook)
Author: Robertson Michael, Vance Simon (NRT)
Publisher: Blackstone Audio Inc

Hoping to recoup his losses after answering a misdirected letter to Sherlock Holmes, barrister Reggie Heath represents a limousine driver who has been accused of murdering two tourists, a case that is complicated by a letter from a descendant of Professor Moriarty. Read by Simon Vance. Simultaneous. TV tie-in.
€ 26,10

Robertson Michael Title : The Baker Street Letters
Author: Robertson Michael
Publisher: Minotaur Books

First in a spectacular new series about two brother lawyers who lease offices on London's Baker Street--and begin receiving mail addressed to Sherlock Holmes

In Los Angeles, a geological surveyor maps out a proposed subway route—and then goes missing. His eight-year-old daughter in her desperation turns to the one person she thinks might help—she writes a letter to Sherlock Holmes.

That letter creates an uproar at 221b Baker Street, which now houses the law offices of attorney and man about town Reggie Heath and his hapless brother Nigel. Instead of filing the letter like he's supposed to, Nigel decides to investigate. Soon he's flying off to L.A., inconsiderately leaving a very dead body on the floor in his office. Big brother Reggie follows Nigel to California, as does Reggie's sometime lover, Laura – a quick-witted stage actress who's captured the hearts of both brothers.

When Nigel is arrested, Reggie must use all his wits to solve a case that Sherlock Holmes would have savored, and Sir Arthur Conan Doyle fans will adore.


€ 17,00
1910

Martonyi E. Andrew, Roberts Michael (ILT) Title : The Little Man in the Map Teaches the State Capitals!
Author: Martonyi E. Andrew, Roberts Michael (ILT)
Publisher: Midpoint Trade Books Inc

Offers a series of brief comic rhymes to help memorize the names of all fifty states and their capitals.
€ 10,20

Chew Felix S., Bui-Mansfield Liem T. M.D. (CON), Roberts Catherine C. M.D. (CON), Richardson Michael L. (CON) Title : Skeletal Radiology
Author: Chew Felix S., Bui-Mansfield Liem T. M.D. (CON), Roberts Catherine C. M.D. (CON), Richardson Michael L. (CON)
Publisher: LIPPINCOTT WILLIAMS & WILKINS

Written by an acknowledged master in the field, Skeletal Radiology: The Bare Bones is a succinct, focused, clinically oriented textbook in musculoskeletal radiology. It presents the core knowledge base in musculoskeletal imaging necessary for radiology residents and practitioners. Major sections focus on trauma, tumors and tumor-like lesions, joint disease, and miscellaneous topics such as developmental and congenital conditions, metabolic, endocrine, and nutritional conditions, infection and marrow disease, postsurgical imaging, and interventional procedures. Emphasis is on understanding how abnormalities on images mirror the specific anatomic and pathophysiologic features of diseases.

This Third Edition includes all modalities in current use, including plain film, ultrasound, PET-CT, and much more MRI than previous editions. The book includes over 900 images selected from the teaching files and clinical case material at leading medical centers.


€ 148,80

Robertson Michael Title : Worshipping Walt
Author: Robertson Michael
Publisher: Princeton Univ Pr

Despite his protests, Anne Gilchrist, distinguished woman of letters, moved her entire household from London to Philadelphia in an effort to marry him. John Addington Symonds, historian and theorist of sexual inversion, sent him avid fan mail for twenty years. And volunteer assistant Horace Traubel kept a record of their daily conversations, producing a nine-volume compilation. Who could inspire so much devotion? Worshipping Walt is the first book on the Whitman disciples--the fascinating, eclectic group of nineteenth-century men and women who regarded Walt Whitman not simply as a poet but as a religious prophet.

Long before Whitman was established in the canon of American poetry, feminists, socialists, spiritual seekers, and supporters of same-sex passion saw him as an enlightened figure who fulfilled their religious, political, and erotic yearnings. To his disciples Whitman was variously an ideal husband, radical lover, socialist icon, or bohemian saint. In this transatlantic group biography, Michael Robertson explores the highly charged connections between Whitman and his followers, including Canadian psychiatrist R. M. Bucke, American nature writer John Burroughs, British activist Edward Carpenter, and the notorious Oscar Wilde. Despite their particular needs, they all viewed Whitman as the author of a new poetic scripture and prophet of a modern liberal spirituality.

Worshipping Walt presents a colorful portrait of an era of intense religious, political, and sexual passions, shedding new light on why Whitman's work continues to appeal to so many.


€ 22,00
2009

Jin Ha, Sammons Tai (NRT), Porter Ray (NRT), Dean Robertson (NRT), Garcia Paul Michael (NRT) Title : A Good Fall (CD Audiobook)
Author: Jin Ha, Sammons Tai (NRT), Porter Ray (NRT), Dean Robertson (NRT), Garcia Paul Michael (NRT)
Publisher: Blackstone Audio Inc

An anthology by the National Book Award-winning author of The Bridegroom contains intricately detailed pieces illuminating the experiences of Chinese immigrants in America, from a lonely composer who takes comfort in a parakeet's song to a group of children who want to change their names. Simultaneous.
€ 27,70

Patterson James, Ledwidge Michael, Cannavale Bobby (NRT), Roberts Dallas (NRT) Title : Run for Your Life (CD Audiobook)
Author: Patterson James, Ledwidge Michael, Cannavale Bobby (NRT), Roberts Dallas (NRT)
Publisher: Hachette Audio

A calculating killer who calls himself The Teacher is taking on New York City, killing the powerful, the arrogant, the don't-give-a-darnst-about-anyone rich. For some New Yorkers it seems that the rich were getting what they deserve at last. For New York's social elite, it is a call to chaos and terror. The Teacher's message to the wealthy is clear: remember your manners or suffer the consequences!
Detective Mike Bennett is assigned the case. Managing the pressure from his Commissioner, the Mayor, and the New York media would be enough for anyone, but Mike also has to care for his 10 children-who are all under 12 and who all have the flu!
Detective Bennett discovers a secret pattern in the Teacher's lessons-and realizes he has just hours to save New York from the greatest disaster in its history. From the #1 bestselling author who introduced readers to Alex Cross and the Women's Murder Club-comes the continuation of his newest, electrifying series. Run for Your Life is his most heart-stopping thriller yet.
€ 18,70

Roberts John Michael Title : The Competent Pubilc Sphere
Author: Roberts John Michael
Publisher: Palgrave Macmillan

Suggesting that an expressive ideology has arisen within the workplace public sphere around the theme of competence,' this book explores the hegemony of global finance and the fetishism of the new economy, exposing the dilemmas of the competence agenda, and illustrating how competence is played out in the workplace public sphere.

€ 108,80

Robertson Michael Title : The Baker Street Letters
Author: Robertson Michael
Publisher: St Martins Pr

First in a spectacular new series about two brother lawyers who lease offices on London's Baker Street--and begin receiving mail addressed to Sherlock Holmes

In Los Angeles, a geological surveyor maps out a proposed subway route--and then goes missing. His eight-year-old daughter, in her desperation, turns to the one person she thinks might help--she writes a letter to Sherlock Holmes.

That letter creates an uproar at 221b Baker Street, which now houses the law offices of attorney and man about town Reggie Heath and his hapless brother, Nigel. Instead of filing the letter like he's supposed to, Nigel decides to investigate. Soon he's flying off to Los Angeles, inconsiderately leaving a very dead body on the floor in his office. Big brother Reggie follows Nigel to California, as does Reggie's sometime lover, Laura---a quick-witted stage actress who's captured the hearts of both brothers.

When Nigel is arrested, Reggie must use all his wits to solve a case that Sherlock Holmes would have savored and Sir Arthur Conan Doyle fans will adore.


€ 21,30

Roberts Michael Title : The Humblest Sparrow
Author: Roberts Michael
Publisher: Univ of Michigan Pr

'The Humblest Sparrow is a superbly illuminating study of one of the major Latin poets of late antiquity. Every chapter is marked by a thorough, accurate, and up to date knowledge of the historical and material setting of the Merovingian upper classes. As a deep treatment of Fortunatus' poetry, this book will surely appeal to readers with a serious interest in the Latin verse of late antiquity.'
---William Klingshirn, Catholic University of America
 
In The Humblest Sparrow, Michael Roberts illuminates the poetry of the sixth-century bishop and poet Venantius Fortunatus. Often regarded as an important transitional figure, Fortunatus wrote poetry that is seen to bridge the late classical and earlier medieval periods. Written in Latin, his poems combined the influences of classical Latin poets with a medieval tone, giving him a special place in literary history. Yet while interest has been growing in the early Merovingian period, and while the writing of Fortunatus' patron Gregory of Tours has been well studied, Fortunatus himself has often been neglected. This neglect is remedied by this in-depth study, which will appeal to scholars of late antique, early Christian, and medieval Latin poetry.
 
Michael Roberts is Robert Rich Professor of Latin at Wesleyan University. In addition to numerous articles, he is the author of four previous books, including The Jeweled Style: Poetry and Poetics in Late Antiquity (1989) and Poetry and the Cult of the Martyrs: The Liber Peristephanon of Prudentius (Michigan 1993).

€ 98,80

Roberts Jonathan, Durant Thomas J. Jr., Butler Michael (FRW) Title : A History of the Charity Hospitals of Louisiana
Author: Roberts Jonathan, Durant Thomas J. Jr., Butler Michael (FRW)
Publisher: Edwin Mellen Pr

Written and published for the first time in a single volume, this book provides a definitive and descriptive history of all ten hospitals that comprise the Charity Hospital System of Louisiana. Over a period of more than 270 years, a total of ten hosptials were established in different venues of the state and evolved into one of the most celebrated public healthcare systems in the country.
€ 255,00

Robertson Michael Title : The Courtly Consort Suite in German-Speaking Europe, 1650-1706
Author: Robertson Michael
Publisher: Ashgate Pub Co

Dance music at the courts of seventeenth-century Germany is a genre that is still largely unknown. Dr Michael Robertson sets out to redress the balance and study the ensemble dance suites that were played at the German courts between the end of the Thirty Years War and the early years of the eighteenth century. At many German courts during this time, it was fashionable to emulate everything that was French. As part of this process, German musicians visited Paris throughout the second half of the seventeenth century, and brought French courtly music back with them on their return. For the last two decades of the century, this meant the works of Jean-Baptiste Lully, and his music and its influence spread rapidly through the courts of Europe. Extracts from Lully's dramatic stage works were circulated in both published editions and manuscript. These extracts are considered in some detail, especially in terms of their relationship to the suite. The nobility also played their part in this process: French musicians and German players with specialist knowledge were often hired to coach their German colleagues in the art of playing in the French manner, the französischer Art. The book examines the dissemination of dance music, instrumentation and performance practice, and the differences between the French and Italian styles. It also studies the courtly suites before the advent of Lullism and the differences between the suites of court composers and town musicians. With the possible exception of Georg Muffat's two Florilegium collections of suites, much of the dance music of the German Lullists is largely unknown; court composers such as Cousser, Erlebach, Johann Fischer and Johann Caspar Ferdinand Fischer all wrote fine collections of ensemble suites, and these are examined in detail. Examples from these suites, some published for the first time, are given throughout the book in order to demonstrate the music's quality and show that its neglect is completely unjustified.
€ 175,30
2008

Lee michael Soon, Roberts Ralph R., Kraynak Joe Title : Cross-Cultural Selling For Dummies
Author: Lee michael Soon, Roberts Ralph R., Kraynak Joe
Publisher: John Wiley & Sons Inc

Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You'll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business.

This practical, easy-to-understand guide shows you how to measure the purchasing power of other cultures and change the way you market to them. You'll learn how to do multicultural research, develop a marketing campaign with wide appeal, pick the right media, tune your materials to the market, and establish a presence in the community. You'll find tips on identifying generational differences with in a culture, pronouncing names correctly, and determining customer motivation. Discover how to:

  • Reach out to multicultural customers
  • Develop strong relationships
  • Adapt your sales presentations and techniques
  • Clear language barriers
  • Boost your street cred
  • Present appealing financing options
  • Create a foundation for long-term success
  • Handle negotiations with skilled hagglers
  • Recognize and overcome objections
  • Adopt techniques to close the sale
  • Create a strong referral base
  • Avoid cultural conflicts
  • Maintain a diverse sales team

You can realize the incredible untapped potential of the multicultural market to send your sales soaring and your profits off the charts. Cross-Cultural Selling For Dummies shows you how!

€ 19,60


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