No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.

If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause.

The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business.

The Passion Conversation will change your perspective on marketing by:

• Explaining the three motivations for people to talk about businesses and causes
• Detailing how every marketing problem is a people problem in disguise
• Giving heartfelt evidence that marketing materials are now conversation tools
• Showing how customer communities sustain word of mouth while also sparking financial impact
• Helping your business apply these marketing lessons through a series of workbook exercises called 'Passion Explorations'

The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.

60 four-page chapters exploring the passion, wisdom and struggle of the people of God

Il volume racconta la scoperta, da parte del capitano di marina Charles Moore, di una enorme massa galleggiante di rifiuti in pieno Oceano Pacifico. Moore vi incappò con il suo catamarano nel 1997 e da quel momento non ha più smesso di denunciarne l'esistenza agli enti preposti alla salvaguardia dell'ambiente e alle accademie scientifiche. Per farlo però è dovuto ritornare più volte in loco per raccogliere quante più evidenze scientifiche possibili perché la sua denuncia fosse presa seriamente. Questa specie di discarica fluttuante, chiamata Great Pacific Garbage Patch, ha l'estensione del Canada. È composta di rifiuti plastici, alcuni integri, altri ridotti a 'zuppa' per l'azione dei raggi UV e dei processi chimici. Insomma, una distesa infinita di plastica, ormai sbriciolata in molecole sintetiche, intorno a cui nuotano e vivono milioni di pesci e animali marini di ogni genere, il cui nutrimento inevitabilmente si compone anche di quegli elementi tossici. Il racconto di questa scoperta permette a Moore di descrivere la vita segreta e le nascoste proprietà della plastica. Dai cartocci del latte alle molecole di polimeri, piccole abbastanza da penetrare la pelle umana o da essere inavvertitamente inalate, la plastica è sospettata di contribuire a una serie di malattie gravi tra cui infertilità, autismo, disfunzione della tiroide e alcune forme di cancro. Un libro che nell'ammonirci a ripensare radicalmente la nostra civiltà della plastica, al contempo ci sprona a una mobilitazione ecologista radicale.

The Straight to the Heart commentary series brings greater accessibility to the Bible so that people can understand the message that the Holy Spirit inspired the authors to write. It aims to get people reading so that they can hear God's voice for themselves; it will challenge them and provide a springboard into a deeper relationship with the divine.

The series will cover the whole Bible in 25 volumes to be published through 2015. Previously published volumes include Genesis, Moses, Matthew, Acts, Romans, 1 & 2 Corinthians, and Revelation.

Supremely talented and oozing charm, Jeff Sinclair is the premiere laundryman in San Francisco... and we're not talkin' wrinkled jeans and dirty gym socks. But when he is unwillingly pulled into a dangerous gig laundering $25 million in stolen casino skim money, Jeff is forced to truly consider his line of work and the evil he facilitates, searching (in vain?) for a way to not only clean the cash, but to clean himself as well.

The Straight to the Heart commentary series brings greater accessibility to the Bible so that people can understand the message that the Holy Spirit inspired the authors to write. It aims to get people reading so that they can hear God's voice for themselves; it will challenge them and provide a springboard into a deeper relationship with the divine.

The series will cover the whole Bible in 25 volumes to be published through 2015. Previously published volumes include Genesis, Moses, Matthew, Acts, Romans, 1 & 2 Corinthians, and Revelation.

Efficiently review the latest clinical recommendations, developments, and procedures with Women's Health Review. This comprehensive, yet succinct summary is just the medical reference book you need to ensure that your knowledge is up to date!

• Zero in on the most important new information with 'update boxes,' and dig deeper into the surrounding text for more background or complementary discussions.

• Review key points quickly with the aid of relevant tables and images.

• Take an organized approach to review with a subspecialty-based structure and a convenient outline format.

• Get the authoritative coverage you need thanks to the collaboration of contributions from University of California medical schools, each at the top of their specialty.

• Access the fully searchable contents online at www.expertconsult.com.

The resource you need to stay on top of the latest recommendations and updates in Obstetrics and Gynecology

The Straight to the Heart commentary series has been written to bring greater accessibility to the Bible so that people can understand the message that the Holy Spirit inspired the authors to write. It aims to get people reading so that they can hear God's voice for themselves; it will challenge them and provide a springboard into a deeper relationship with the divine.

The Straight to the Heart commentary series has been written to bring greater accessibility to the Bible so that people can understand the message that the Holy Spirit inspired the authors to write. It aims to get people reading so that they can hear God's voice for themselves; it will challenge them and provide a springboard into a deeper relationship with the divine.

This wide-ranging collection of essays on ancient Roman literary careers and their reception in later European literature, with contributions by leading experts. Starting from the three major Roman models for constructing a literary career-Virgil (the rota Vergiliana), Horace and Ovid-the volume then looks at alternative and counter-models in antiquity: Propertius, Juvenal, Cicero and Pliny. A range of post-antique responses to the ancient patterns is examines, from Dante to Wordsworth, and including Petrarch, Shakespeare, Milton, Marvell, Dryden and Goethe. These chapters pose the question of the continuing relevance of ancient career models as ideas of authorship change over the centuries, leading to varying engagements and disengagements with classical literary careers. The volume also considers other ways of concluding or extending a literary career, such as book burning and figurative metempsychosis.

Philip Haradie is Senior Research Fellow at Trinity College, Cambridge, and Honorary Professional Latin Literature at the University of Cambridge. He is a leading figure in Latin literary studies, a fellow of the British Academy, and author of books on Virgil, Ovid and other Latin Poets. He also has strong interests in the Renaissance reception of Classical literature.

Helen Moore is University Lecturer in English at the University of Oxford, and a fellow of Corpus Christi College.

Bumblyburg is in danger of becoming a frozen wasteland! When the Veggie kids don't want to go to school because they think it's boring, they befriend a wacky band of snow peas who convince them a snow day in the middle of September is no problem. Led by the evil Iceberg who wants to take over the city, the snow peas assure the kids that all their snow dreams can come true. The result is a chilling experience in Bumblyburg.Can LarryBoy defrost Iceburg's sinister plot before Bumblyburg plunges

LarryBoy goes undercover as a world-famous yodeler to foil the scheme of Green Greta, the Greedy Zucchini, who is kidnapping yodelers out of greed. Things go from bad to worse when LarryBoy tries to capture Greta and is attacked by an entire collection of Hula dolls. But instead of waging a Hawaiian war, LarryBoy sees this as a chance to complete his own Hula doll set. Does LarryBoy really need all the hula dolls? Will he realize how to be content before it's too late? Or will our hero be overtaken by his own greed? Find out in another exciting LarryBoy adventure!

The tenth edition has been revised throughout and contains up-to-date information on several major dances including the Quickstep, Waltz, Foxtrot and Tango. All are illustrated and described in great detail. Popular dances, old and new, such as the Viennese Waltz and Rhythm Dancing are also included. Other sections cover Amateur Medal Tests, Competition Dancing, Expression in Dancing and aspects of teaching.