Here are proven strategies for harnessing the power of social media to drive social change. Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal.

Named for the only insect that is able to move in any direction when its four wings are working in concert, this book:

•Reveals the four "wings" of the Dragonfly Effect—and how they work together to produce colossal results
•Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook, and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty
•Leverage the power of design thinking and psychological research with practical strategies
•Reveals how everyday people achieve unprecedented results—whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States

The Dragonfly Effect shows that you don't need money or power to inspire seismic change.

Two friends began peeking over fences to find out how people in cold climates grow their own food. Throughout the beautiful Elk Valley, in the southeastern corner of British Columbia, they found generous gardeners who taught them simple ways to grow more productive and sustainable gardens.

In vivid colour, Down to Earth celebrates the viability of cold-climate gardening. Stories, tips, and recipes inspire you to plant a few seeds and create your own food security. No matter where you live, this book will help you meet the challenges of a short growing season.

Due to a cold climate and a short growing season, gardening is a challenge for many people in Canada. Despite these hurdles, there are many inspiring gardeners who grow their own food and enjoy it year-round. Their harvest makes the zero-mile diet tangible to more than just those living in a warm, temperate climate.

This book is a celebration of the beauty and diversity possible in cold-climate vegetable gardens. It is designed to guide and inspire you on a seasonal basis. We begin with winter planning, then progress to spring planting, the abundance of summer, and culminate in the rewards of a fall harvest. You will also find personal stories throughout the book that provide successful examples of cold-climate gardens.

No matter where you live, we hope to inspire you to plant a few seeds, regardless of how large or small your garden space. If you are a seasoned gardener, perhaps you will learn some new tips. Overall, we hope to get you talking about how you, too, can grow some of your own food.

This 500,000 word reference work provides the most comprehensive general treatment available of the peoples and places of the regions commonly referred to as the ancient Near and Middle East – extending from the Aegean coast of Turkey in the west to the Indus river in the east. It contains some 1,500 entries on the kingdoms, countries, cities, and population groups of Anatolia, Cyprus, Syria-Palestine, Mesopotamia, and Iran and parts of Central Asia, from the Early Bronze Age to the end of the Persian empire.

Five distinguished international scholars have collaborated with the author on the project. Detailed accounts are provided of the Near/Middle Eastern peoples and places known to us from historical records. Each of these entries includes specific references to translated passages from the relevant ancient texts. Numerous entries on archaeological sites contain accounts of their history of excavation, as well as more detailed descriptions of their chief features and their significance within the commercial, cultural, and political contexts of the regions to which they belonged.

The book contains a range of illustrations, including twenty maps. It serves as a major, indeed a unique, reference source for students as well as established scholars, both of the ancient Near Eastern as well as the Classical civilizations. It also appeals to more general readers wishing to pursue in depth their interests in these civilizations. There is nothing comparable to it on the market today.

'This book puts the 'social' back into social media. If you want to do something important, something seismic, then The Dragonfly Effect is the place to start.'-Seth Godin, author, Linchpin

Many Books Teach The Mechanics Of using Facebook, Twitter, and YouTube to compete in business. But no book has addressed how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal.

Named for the only insect that is able to move in any direction when its four wings are working in concert, The Dragonfly Effect reveals how four key actions can come together to produce colossal results. By learning how to effectively Focus, Grab Attention, Engage, and Take Action, everyday people can achieve unprecedented resultsùwhether they are looking to ignite a corporate program, save a life, or change the world. Jennifer Aaker and Andy Smith show how individuals, armed with only an Internet connection, were able to find an almost impossible bone marrow match for a friend, raise millions for cancer research, create widespread corporate engagement with consumers and employees alike, and even elect the current president of the United States.

Featuring dynamic, original case studies of global organizations like Gap, Starbucks, Kiva, Nike, eBay, and Facebook, as well as start-ups like Groupon and COOKPAD, The Dragonfly Effect shows how they achieve both social good and customer loyalty by leveraging the power of design thinking with practical strategies. With additional 'Expert Insights' from key thought leaders and social media strategists Charlene Li, Randi Zuckerberg, Robert Scoble, Avinash Kaushik, and Oren Jacob, The Dragonfly Effect shows you ,how to bring people together in the age of distraction, and how to inspire widespread change without money or power.

To prepare today's students to meet growing global environmental challenges, colleges and universities must make environmental literacy a core learning goal for all students, in all disciplines. But what should an environmentally literate citizen know? What teaching and learning strategies are most effective in helping students think critically about human-environment interactions and sustainability, and integrate what they have learned in diverse settings? Educators from the natural and social sciences and the humanities discuss the critical content, skills, and affective qualities essential to environmental literacy. This volume is an invaluable resource for developing integrated, campus-wide programs to prepare students to think critically about, and to work to create, a sustainable society.

This groundbreaking volume, written entirely by women, examines the vastly misunderstood and multilayered world of the veil. Veiling-- of women, of men, and of sacred places and objects--has existed in countless cultures and religions from time immemorial. Today, veiling is a globally polarizing issue, a locus for the struggle between Islam and the West and between contemporary and traditional interpretations of Islam. But veiling was a practice long before Islam and still extends far beyond the Middle East. This book explores and examines the cultures, politics, and histories of veiling. Twenty-one gifted writers and scholars, representing a wide range of societies, religions, ages, locations, races, and accomplishments, here elucidate, challenge, and/or praise the practice. Expertly organized and introduced by Jennifer Heath, who also writes on male veiling, the essays are arranged in three parts: the veil as an expression of the sacred; the veil as it relates to the emotional and the sensual; and the veil in its sociopolitical aspects. This unique, dynamic, and insightful volume is illustrated throughout. It brings together a multiplicity of thought and experience, much of it personal, to make readily accessible a difficult and controversial subject.
Contributors: Kecia Ali, Michelle Auerbach, Sarah C. Bell, Barbara Goldman Carrel, Eve Grubin, Roxanne Kamayani Gupta, Jana M. Hawley, Jasbir Jain, Mohja Kahf, Laurene Lafontaine, Shireen Malik, Maliha Masood, Marjane Satrapi, Aisha Shaheed, Rita Stephan, Pamela K. Taylor, Ashraf Zahedi, Dinah Zeiger, Sherifa Zuhur