In Cases about Redefining Global Strategy, Pankaj Ghemawat and Jordan Siegel have assembled 26 full-length case studies as a resource for active learning about the nature of cross-border differences and strategies. As technology innovation globalizes markets and firms, management education must adopt a truly modern perspective on globalization?one that illuminates differences across borders rather than emphasizing similarities and imposing local models onto far-flung cultures. A new generation of managers and innovators who must compete in a "flat" world cannot succeed while following a one-size-fits-all approach to global strategy.

Pankaj Ghemawat, Professor of Strategy at Spain's IESE Business School and author of World 3.0 and Redefining Global Strategy, and Harvard Business School Professor Jordan Siegel represent a new era of thinking in global strategy. This carefully chosen selection of classics and new material from Harvard Business Publishing also includes an introduction and six introductory module notes that identify key themes and strategic concepts explored in the cases. Though attuned to the format of an MBA course, the cases and text may also be used individually or in programs outside the strategy curriculum.

The world looks far different today than it did before the global financial crisis struck. Reeling from the most brutal impacts of the recession, governments, economies, and societies everywhere are retrenching and pushing hard for increased protectionism. That's understandable, but it's also dangerous, maintains global economy expert Pankaj Ghemawat in World 3.0. Left unchecked, heightened protectionism could prevent peoples around the world from achieving the true gains afforded by cross-border openness.

Ghemawat paints a disturbing picture of what could happen--to household income, availability of goods and services, and other quality-of-life metrics--should globalization continue to reverse direction. He then describes how a wide range of players' private businesses, policy makers, citizens, the press' could help open flows of ideas, people, and goods across borders, but in ways that maximize economic benefits for all.

World 3.0 reveals how we're not nearly as globalized as we think we are, and how people around the world can secure their collective prosperity through new approaches to cross-border integration. Provocative and bold, this new book will surprise and move you, no matter where you stand on globalization.

Why do so many global strategies fail?despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, ?flat” world, and the allure of similarities, firms launch one-size-fits-all strategies.

But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activity?including direct investment, tourism, and communication?happens locally, not internationally.

In this ?semiglobalized” world, one-size-fits-all strategies don't stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how?by providing tools for:

· Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention.

· Tracking the implications of particular border-crossing moves for your company's ability to create value.

· Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives.

In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences?as well as how other well-known companies have failed at this challenge.

Crucial for any business competing across borders, this book will transform the way you approach global strategy.