Svela i segreti delle illusioni e dei trucchi magici più famosi, scopri le vicende di alcuni dei più famigerati inganni e fai conoscenza con i noti truffatori e i celebri illusionisti che ne sono gli artefici. Dai mostri inventati alle cospirazioni aliene, passando dagli 'antenati' di Harry Potter fino ad arrivare a colui che vendette (più volte!) la Statua della Libertà, questa grande raccolta esplora il misterioso confine tra magia e illusione. Età di lettura: da 7 anni.

Un viaggio da brividi alla scoperta di oltre 100 affascinanti misteri del nostro mondo! Esiste davvero il mostro di Loch Ness? Cos'è realmente successo all'equipaggio della nave fantasma Mary Celeste? E dove si trovano esattamente i giardini pensili di Babilonia? In ogni angolo del nostro mondo si cela un mistero irrisolto, da Bigfoot al Tirangolo delle Bermuda, passando per case infestate, rapimenti alieni, incredibili fenomeni naturali e molto altro. Un grande volume che spalanca il sipario sui grandi enigmi ancora aperti e che cerca di spiegare con metodo scientifico il mondo dello straordinario, con illustrazioni suggestive e testi avvincenti. Età di lettura: da 8 anni.

What’s the secret to executing complex sales today? As the bestseller The Challenger Sale proved, challenging the customer is the key to success. But it turns out that’s only half the story. It’s not justthat you challenge but who you challenge that really matters. To win today, you need a Challengerinside the customer organization.

Picture your ideal customer: collegial, eager to meet with you, and ready to champion your products across the organization. It turns out that’s the last person you should be pitching.

The need to understand how customers make their decisions, especially when it comes to selling large-scale, business-to-business solutions, drove the author team behindThe Challenger Sale to investigate how sales reps won high-quality deals. What that team discovered may turn the common wisdom about customer behavior upside down.

Based on an exhaustive study of hundreds of sales reps and thousands of customers across multiple industries and geographies, this book argues that focusing on the person with the highest title or even the person who most needs your product is something only average performers do. The team’s study found that every potential customer contact falls into one of seven distinct profiles, and while many are worth talking to, the highest performing reps concentrated their time on a specific few. Most sales reps prefer to approach customers who are open and eager to meet with them, people with clearly articulated needs that make them easy to connect to solutions. The authors call these customers Talkers. The high performers spent their time, instead, with customers who were less eager to meet with reps, generally skeptical and difficult to manage, and much more apt to be agnostic about one supplier over another. They call these customers Mobilizers.

Why? Much of the commoditization pressure suppliers face today isn’t actually the result of customers’ willingness to settle for “good enough.” It’s due instead to their failure to agree on anything more. High performers understand what their average-performing colleagues don’t: in a world in which complex deals require widespread consensus across a diverse—and typically dysfunctional—set of customer stakeholders, only Mobilizers have the skill and the will to fight for large-scale, disruptive change and, ultimately, help win the deal. Challenger sellers, in other words, target Challenger customers.

The authors unveil research that identifies Mobilizers and provide a roadmap for how sales and marketing teams can find them, engage them with disruptive insight, and leverage them to drive consensus across the customer organization.

Once you have identified the Mobilizers among your customers, almost any rep, with the right coaching, tools, and marketing support can start a chain reaction that leads to a whole organization getting on board with even the most provocative ideas.

Collects the most popular recipes from London's Pitt Cue Co. restaurant, including pulled pork shoulder, chipotle and confit garlic slaw, smoked ox cheek toasts with pickled walnuts, and crispy pickled shiitake mushrooms.

Sfiziosi bocconcini di chimica pop-up! Di che cosa siamo fatti? Perché le cipolle ci fanno piangere? E cosa sarà mai un nanotubo? Ricco di pop-up, linguette, libricini e alette, questo libro dimostra che la chimica si trova dappertutto... sì, anche dentro di te. Una guida esplosiva per accompagnarti nell'esplorazione di atomi, elementi, molecole, reazioni, radioattività e tanto altro. Età di lettura: da 7 anni.

It's pop-up chemistry chaos in this novelty-packed exploration of the science of matter.

This new science series is a breath of fresh air, explaining key elements of science in a fun, straightforward way. The engaging, lighthearted text is perfectly complemented by the humorous, comic-book style illustrations. Explore atoms, molecules, reactions, elements, radioactivity and other aspects of chemistry with interactive novelties and fun experiment suggestions on every spread.