The ancient history of philosophy furnishes us with two towering traditions: that of classical political science (Plato and Aristotle), and that of classical hedonism (Epicurus and Lucretius). In the work of Machiavelli, some of the language from classical political science is borrowed or retained; but the substance of the political science built into Machiavelli’s model is actually anchored in the classically hedonistic heritage. By studying Lucretius’ poem De Rerum Nature and its impact on literary and political circles in Machiavelli’s Florence, an examination is undertaken into the way that the Lucretian concepts served Machiavelli as revolutionary new materials for the creation of a quite new, and quite brutal political science: a science in which the human faculty of deliberation is reduced to the status of near criminality, whereas the unleashing of tumultuous passions is valorized as the very tonic of healthy republican political forms.

Were his life a movie, the critics would say it strained credulity; Mr. Smith's trip to Washington was likelier than Ronald Reagan's journey. He emerged from poverty in the Depressionera Midwest to become a Hollywood star. Chancing an impossible leap into politics, the onetime liberal Democrat and union chief was elected governor of California as a conservative Republican. The leader of nothing less than a social revolution, he then became the 40th President of the United States. He survived a would-be assassin and faced down communism. In words and pictures, this is the extraordinary life of Ronald Reagan.

Text by Robert Pincus-Witten, Rotraut Klein-Moquay.

The perfect way to assess your knowledge for the USMLE Step 1 and anatomy, histology and cell biology course exams! Anatomy, Histology, and Cell Biology: PreTest gives you 500 USMLE-format questions, answers, and concise but comprehensive explanations of correct and incorrect answer options to boost exam-day performance.

Cognitive Task Analysis (CTA) helps researchers understand how cognitive skills and strategies make it possible for people to act effectively and get things done. CTA can yield information people need--employers faced with personnel issues, market researchers who want to understand the thought processes of consumers, trainers and others who design instructional systems, health care professionals who want to apply lessons learned from errors and accidents, systems analysts developing user specifications, and many other professionals. CTA can show what makes the workplace work--and what keeps it from working as well as it might.Working Minds is a true handbook, offering a set of tools for doing CTA: methods for collecting data about cognitive processes and events, analyzing them, and communicating them effectively. It covers both the 'why' and the 'how' of CTA methods, providing examples, guidance, and stories from the authors' own experiences as CTA practitioners. Because effective use of CTA depends on some conceptual grounding in cognitive theory and research--on knowing what a cognitive perspective can offer--the book also offers an overview of current research on cognition.The book provides detailed guidance for planning and carrying out CTA, with chapters on capturing knowledge and capturing the way people reason. It discusses studying cognition in real-world settings and the challenges of rapidly changing technology. And it describes key issues in applying CTA findings in a variety of fields. Working Minds makes the methodology of CTA accessible and the skills involved attainable.

Twins! is a comprehensive guide for all parents preparing for a multiple birth. It is filled with practical advice from specialists who work with expectant mothers and their twins every day.

From the moment the expectant mom knows she's getting more than she expected, Twins! provides complete information on pregnancy, birth, and the postpartum experience:

• Your relationship with your practitioner
• Pre-pregnancy planning
• Fetal and embryonic development
• Healthy weight gain for expectant mothers

Once the babies are born, Twins! sees the whole family through the exciting and challenging first year, examining such issues as:

• Sleeping and feeding schedules
• Your babies as individuals
• Redefining the family and supporting the needs of other children
• Survival tips for extra-busy parents
• Insightful roundtable discussions with other parents of twins

New in this second edition:

• Complimentary medical practices, including acupuncture, supplements and herbs?as well as current safety guidelines for the use of prescription and over-the-counter medications
• 3-D ultrasound images of developing twins
• What parents need to know about immunizations and their safety
• An up-to-date resource guide to twin-specific organizations, periodicals, and Internet links
• And much more!

Twins! gives you all the information you need to have a safe and sound twin pregnancy so you can concentrate on the joy of raising happy, healthy children.

Congratulations!

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.

The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

*The glossary is back!
*Reorganization of chapters with a closer focus on new media
*Management and new media chapters now in first section of the book
*Streaming media evaluated as a powerful promotion tool
*Many more illustrations

The authors of this book have combined years of expertise and devotion to Scripture to provide a truly unique volume that sets forth concise, logical, practical guidelines for discovering the truth in God's Word.  Ten years after its initial publication, the authors now have thoroughly updated it in light of the latest scholarship.

'This is a remarkably comprehensive study of the whole area of biblical interpretation.  Thoroughly evangelical, it also interacts with nonevangelical interpretational stances.  No other volume available on biblical interpretation does so much so well.'- Douglas Stuart, Professor of Old Testament, Gordon-Conwell Theological Seminary

It's a pop-art explosion as some of the wildest heroes in the history of comic books unite to form one of the most beloved super-teams of the Sixties: The Shield! The Black Hood! The Comet! The Fly! Fly Girl! Relive the excitement as this intrepid team of heroes meet, fight super-villains as well as each other, come up with a name for their team and even recruit new members! It's all here in this colorful collection reprinting classic stories from originally appearing in Fly-Man #31, #32 and #33 as well as Mighty Crusaders #1. Features a cover by fan-favorite Joe Staton, painstaking restoration of all stories, and faithful recoloring.

Since Peter Senge published his groundbreaking book The Fifth Discipline, he and his associates have frequently been asked by the business community: 'How do we go beyond the first steps of corporate change? How do we sustain momentum?' They know that companies and organizations cannot thrive today without learning to adapt their attitudes and practices. But companies that establish change initiatives discover, after initial success, that even the most promising efforts to transform or revitalize organizations—despite interest, resources, and compelling business results—can fail to sustain themselves over time. That's because organizations have complex, well-developed immune systems, aimed at preserving the status quo.

Now, drawing upon new theories about leadership and the long-term success of change initiatives, and based upon twenty-five years
of experience building learning organizations, the authors of The Fifth Discipline Fieldbook show how to accelerate success and avoid the obstacles that can stall momentum. The Dance of Change, written for managers and executives at every level of an organization, reveals how business leaders can work together to anticipate the challenges that profound change will ultimately force the organization to face. Then, in a down-to-earth and compellingly clear format, readers will learn how to build the personal and organizational capabilities needed to meet those challenges.

These challenges are not imposed from the outside; they are the product of assumptions and practices that people take for granted—an inherent, natural part of the processes of change. And they can stop innovation cold, unless managers at all levels learn to anticipate them and recognize the hidden rewards in each challenge, and the potential to spur further growth. Within the frequently encountered challenge of 'Not Enough Time,' for example—the lack of control over time available for innovation and learning initiatives—lies a valuable opportunity to reframe the way people organize their workplaces.

This book identifies universal challenges that organizations ultimately find themselves confronting, including the challenge of 'Fear and Anxiety'; the need to diffuse learning across organizational boundaries; the ways in which assumptions built in to corporate measurement systems can handcuff learning initiatives; and the almost unavoidable misunderstandings between 'true believers' and nonbelievers in a company.

Filled with individual and team exercises, in-depth accounts of sustaining learning initiatives by managers and leaders in the field, and well-tested practical advice, The Dance of Change provides an insider's perspective on implementing learning and change initiatives at such corporations as British Petroleum, Chrysler, Dupont, Ford, General Electric, Harley-Davidson, Hewlett-Packard, Mitsubishi Electric, Royal DutchShell, Shell Oil Company, Toyota, the United States Army, and Xerox. It offers crucial advice for line-level managers, executive leaders, internal networkers, educators, and others who are struggling to put change initiatives into practice.