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Marketing metrics. Misurare e valutare le attivitą di marketing by Farris Paul W.; Bendle Neil T.; Pfeifer Phillip E.; Cedrola E. (cur.); Covassi G. (cur.)

Marketing metrics. Misurare e valutare le attivitą di marketing by Farris Paul W.; Bendle Neil T.; Pfeifer Phillip E.; Cedrola E. (cur.); Covassi G. (cur.) Book- , produttore Pearson , genere GESTIONE E SERVIZI AUSILIARI