Strategic management of technological innovation
Book (italiano):
Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
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Strategic management of technological innovation by Schilling Melissa A.
Strategic management of technological innovation by Schilling Melissa A. Book-Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of ... , produttore McGraw-Hill Education , genere gestione e servizi ausiliari
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