Das Andere
Book (italiano):
In 1903, Adolf Loos edited the journal Das Andere - Ein Blatt zur Einführung abendländischer Kunst in<br>Österreich, in which he expressed his thoughts on, and theories of, contemporary architecture, fashion, and<br>design. The publication was born out of Loos' aversion to a superficial aestheticization of life in Austria, which<br>he saw embodied by the "Wiener Secession" and later on "Wiener Werkstätte" and "Werkbund". As a<br>counterbalance, in Das Andere he showed his admiration especially for the fashion and culture of England and<br>America. Contemporary advertisements on these subjects were included in the journal, which ran for just two<br>issues.<br>Beatriz Colomina supplements the reprint of Das Andere with an extensive commentary.
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