Personal Benchmark
Book (italiano):
<p>The authors of <i>Personal Benchmark: Integrating Behavioral Finance and Investment Management</i> outlines an elegant, simple to grasp yet sophisticated solution for advisors to use in designing and communicating investment strategies.</p><p>The book will:</p><ul><li>Help advisors frame the discussion with the investor with an easy to grasp model</li><li>Infuse behavioral finance fundamentals to help advisors explain, and investors understand, the investment strategy</li><li>Create purchasing power and manage the investment and behavioral conflicts which surface while advising</li><li>Showcase how to meet the investor’s objectives – even in volatile markets</li></ul><p>The approach outlined in <i>Personal Benchmark</i> helps create a more positive investor experience, enabling investors to ignore the ups and downs of the market and focus on what really matters.</p>
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