Sustainable Luxury
Book (italiano):
* Explores issues relevant to sustainability and business management in luxury goods companies<br>* Comprehensive collection of current thinking on sustainable luxury products<br><br>Most consumers of luxury products and services use them as status symbols – symbols of success. However, the definition of success – and the way it is perceived by others – is changing. Many of these successful consumers now want the brands they use to reflect their concerns and aspirations for a better world. There are shifts in the luxury paradigm, emerging from major changes in social dynamics. In future, the highest-quality product or service will be the one that generates the most benefit to all involved in its production and trade.<br><br>Topics covered include value chain management, production and design processes, entrepreneurship, cause-related marketing and innovation. This book explores a wide range of issues relevant to sustainability and business management in luxury goods companies. It represents the most international and complete collection of academic and practitioner thinking on transforming the luxury sector into a powerful advocate for sustainable production and consumption.
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