The Passion Conversation
Book (italiano):
<p><b>No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.</b></p><p>If you think you are in the marketing business, think again. You’re in the people business, and <i>The Passion Conversation</i> teaches you how to get people to fall passionately and madly in love with your organization or cause.</p><p>The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business.</p><p><i>The Passion Conversation </i>will change your perspective on marketing by:</p><ul><li>Explaining the three motivations for people to talk about businesses and causes</li><li>Detailing how every marketing problem is a people problem in disguise</li><li>Giving heartfelt evidence that marketing materials are now conversation tools</li><li>Showing how customer communities sustain word of mouth while also sparking financial impact</li><li>Helping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations"</li></ul><p>The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.</p>
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