Entrepreneurs
Book (italiano):
<P>Entrepreneurship has become a term so widely employed that it can be confusing to comprehend. In this textbook, authors Bill Bolton and John Thompson explain what enterprise means for individuals, organizations and society.</P><P>In a refreshed edition, this book identifies three factors which identify entrepreneurs and entrepreneurial behaviour: talent, temperament and opportunity. Part One focuses on who entrepreneurs are and introduces a unique framework for understanding and exploiting entrepreneurship. Part Two tells the stories of over more than 100 entrepreneurs to help readers understand the subject - including classic entrepreneurs such as Henry Ford, through to social entrepreneurs and even anti-social entrepreneurs such as Al Capone! In the final part, the book looks at operational aspects of entrepreneurship - providing clear answers on how entrepreneurs succeed. </P><P>This insightful, empirically-based, original take on entrepreneurship provides students with a guide through what has become a confusing subject.</P>
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