Libreria Universitaria Unilibro






















Lifestyle Brands








Lifestyle Brands
Author
Saviolo Stefania, Marazza Antonio
Lifestyle Brands su Unilibro.it
Publisher
Palgrave Macmillan
Isbn
1137285923
EAN
9781137285928
Pub. date
01 Jan 13
Classification
BUSINESS and ECONOMICS
Price
€ 34,10





Book (italiano):
<DIV>What do brands like Apple, Diesel, Abercrombie & Fitch, and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of lifestyle brands that inspire, guide, and motivate beyond product benefits alone.</DIV>


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