Principles of Marketing
Book (italiano):
<P style="MARGIN: 0px">Learn how to create value and gain loyal customers.</P> <P style="MARGIN: 0px"><B> </B></P> <P style="MARGIN: 0px">Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, <I>Principles of Marketing</I> presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.</P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate. </P>
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