The Right-brain Business Plan
Book (italiano):
Lee, a coach and workshop facilitator, empowers readers to create a viable, visual business plan, relying on the imagination and intuition of the artistic, visionary side of the brain. The approach will be especially useful to artists, designers, healers, therapists, body work practitioners, and other creative entrepreneurs. Illustrated color worksheets and step-by-step instructions guide readers through steps for clarifying business values and goals, understanding the competition, identifying customers, and making plans for funding, marketing, and networking. The book's glossary defines traditional left-brain business terms and gives them new right-brain names used in the book; for example, the financial plan is a moola map, and the mission statement is a passion and purpose proclamation. The book's reader-friendly color layout includes color photos and illustrations, exercises and action steps, reflection prompts, and examples of visual plans from 22 right-brained entrepreneurs. Print and nonprint resources are listed, along with websites for entrepreneurs profiled. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
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