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Essentials of Business Research Methods








Essentials of Business Research Methods
Author
Hair Joseph F. Jr., Celsi Mary Wolfinbarger, Money Arthur H., Samouel Phillip, Page Michael J.
Essentials of Business Research Methods su Unilibro.it
Publisher
 M E Sharpe Inc
Isbn
 0765626314
EAN
 9780765626318
Pub. date
 01 JAN 11
Collection
 M E Sharpe Inc (Paperback)
Classification
 BUSINESS and ECONOMICS
Pages
 477
Price
 € 69,30





Book (italiano):
Covering all aspects of business research, from review of the literature to multivariate analysis, this readable text aimed at advanced undergraduate students intends to help aspiring managers make better business decisions, without necessarily getting into advanced statistical analysis. To provide continuity, a case study involving Samouel's Greek Cuisine is continued throughout, covering all aspects of business research--both qualitative and quantitative. Online access to additional instructor resources, including PowerPoint slides and datasets in both SPSS and Excel formats, is included. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)


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