Bang!
Book (italiano):
We all want to get our message heard. And in <i>Bang!</i>, marketing gurus Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental “Kodak Moment” to Herbal Essences’ outrageous “Totally Organic Experience.” In <i>Bang!</i>, Kaplan Thaler and Koval offer proven strategies for creating a loud, clear, attention-grabbing message about and product or service.<br><br>Full of entertaining anecdotes and inspiring accounts of campaigns that have propelled revenues and dramatically increased market share, <i>Bang! </i>shows managers how to create a marketing campaign that cuts through the message clutter and creates a genuine marketing explosion.
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