Libreria Universitaria Unilibro






















Brand Sense








Brand Sense
Author
Lindstrom Martin, Kotler Philip (FRW)
Brand Sense su Unilibro.it
Publisher
 Free Pr
Isbn
 1439172013
EAN
 9781439172018
Pub. date
 02 Feb 10
Collection
 Free Pr (Paperback)
Classification
 BUSINESS and ECONOMICS
Pages
 175
Price
 € 15,70





Book (italiano):
Now available in paperback, <I>BRAND sense</i>, the&nbsp;definitive book on sensory branding, shows how companies&nbsp;appeal to consumers' five senses.


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