Marketing 3.0
Book (italiano):
<b>Understand the next level of marketing</b> <p> The new model for marketing-<i>Marketing 3.0</i>-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. <p> In <i>Marketing 3.0</i>, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. <ul> <li>Explains the future of marketing, along with why most marketers are stuck in the past <li>Examines companies that are ahead of the curve, such as S. C. Johnson <li>Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" </ul> <p> In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. <i>Marketing 3.0</i> is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
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