Unmarketable
Book (italiano):
With the corporate discovery of punk rock and other DIY (do it yourself) cultural scenes, Moore (a former editor of Punk Planet magazine) worries that corporate marketers will co-opt the integrity of these sites of resistance through such tactics as "brandalism" (vandalism committed as an advertising campaign), "grafadi" (graffiti that is advertising), or "mocketing" (product placement integrated into parody-based media content). She reviews these and other tactics used by corporations to try to appropriate the DIY aesthetic and also describes the activist projects that take on copyright and intellectual property issues ("copyfighting") and other forms of resistance to marketing cooptation. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
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