Marketing in the Public Sector
Book (italiano):
In this resource for government agency personnel, marketing professors Kotler (Northwestern U.) and Lee (U. of Washington) explain how the application of traditional marketing concepts can improve agency performance in key areas. Using real world examples from public agencies, the authors illustrate how the development of a "marketing mindset" can contribute to meeting agency goals. Sample topics include communicating effectively with the public, creating a strong brand identity, and evaluating program performance. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
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