Libreria Universitaria Unilibro






















The IMC Handbook








The IMC Handbook
Author
Kelly J. Stephen (EDT), Jones Susan K. (EDT), Hagle Richard A. (EDT)
The IMC Handbook su Unilibro.it
Publisher
 Racom Communications
Isbn
 1933199067
EAN
 9781933199061
Pub. date
 01 Jan 15
Collection
 Racom Communications (Paperback)
Classification
 BUSINESS and ECONOMICS
Pages
 487
Price
 € 44,60





Book (italiano):
<p>The book contains 18 cases and 16 articles by leading authorities covering the entire landscape of integrated marketing communications.</p>


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