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Strategic Marketing for Nonprofit Organizations








Strategic Marketing for Nonprofit Organizations
Author
Andreasen Alan R., Kotler Philip
Strategic Marketing for Nonprofit Organizations su Unilibro.it
Publisher
 Pearson College Div
Isbn
 013175372
EAN
 9780131753723
Pub. date
 01 Oct 07
Collection
 Pearson College Div (Hardcover)
Classification
 BUSINESS and ECONOMICS
Pages
 504
Price
 € 280,50





Book (italiano):
<b></b> Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. <b><br> </b> Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more. <b><br> </b> For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.


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