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Strategy and the Business Landscape








Strategy and the Business Landscape
Author
Ghemawat Pankaj
Strategy and the Business Landscape su Unilibro.it
Publisher
 Pearson College Div
Isbn
 0136015557
EAN
 9780136015550
Pub. date
 01 Jul 09
Collection
 Pearson College Div (Paperback)
Classification
 BUSINESS and ECONOMICS
Pages
 182
Price
 € 97,10





Book (italiano):
<b>KEY BENEFIT</b>: Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.<br><b>KEY TOPICS</b>: Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope.<br><b>MARKET</b>: This text is designed to help managers and business professionals master a body of analytical tools and develop an integrative point of view when making strategic choices.<br><br>


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