Ecco la guida definitiva per chiunque ami le parole e le usi su carta o su schermo. Ellen Lupton approfondisce tutti gli elementi essenziali della tipografia e del graphic design: dalle famiglie di caratteri al kerning e tracking, dalle griglie ai principi di layout. Offre indicazioni chiare su come allineare, spaziare, ordinare lettere, parole e paragrafi. Porta esempi storici e contemporanei che illustrano come imparare le regole per poi infrangerle; raccoglie saggi critici, diagrammi, esercizi ed esempi che mostrano come essere creativi in qualunque sistema di informazione e comunicazione. Questa nuova edizione è arricchita nell'ottica di una maggiore inclusività: più font create da fonderie indipendenti, designer donne e persone razzializzate; introduzione a diversi sistemi di scrittura; dimostrazioni dei principi di base del design; consigli per la leggibilità, la chiarezza e l'accessibilità. 'Thinking with Type' è «il miglior manuale scritto sull'argomento», parola di Riccardo Falcinelli.

Extra Bold è il manuale di design inclusivo, pratico e informativo che tutti stavamo aspettando. In parte saggio e in parte fumetto, zine, manifesto, guida per la sopravvivenza e manuale di autoaiuto, Extra Bold è ricco di voci, storie e idee che non compaiono in nessun altro career book o rassegna di design. Scritto da un gruppo di autrici, autor* e autori molto diversi tra loro, il libro ripensa i principi e le pratiche del design attraverso le teorie femministe, antirazziste, inclusive e non binarie. Lupton & Co., oltre a invocare una nuova visione corale del design, danno consigli pratici su come licenziarsi, fare coming out al lavoro, introdurre i propri pronomi preferiti o scrivere una lettera di presentazione; il tutto illustrato da Jennifer Tobias, che riesce a donare ai testi calore, profondità, spensieratezza e humour. È ora di ripensare la storia e le pratiche del design: Extra Bold lascia intravedere un futuro in cui nella stanza ci sia posto per tutti.

Our bestselling introduction to graphic design is now available in a revised and updated edition. InGraphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type,Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency.

This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.

Our bestselling introduction to graphic design is now available in a revised and updated edition. InGraphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type,Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency.

This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.

In the mid-twentieth century, Henry Dreyfuss—widely considered the father of industrial design—pioneered a user-centered approach to design that focuses on studying people's behaviors and attitudes as a key first step in developing successful products. In the intervening years, user-centered design has expanded to undertake the needs of differently abled users and global populations as well as the design of complex systems and services. Beautiful Users explores the changing relationship between designers and users and considers a range of design methodologies and practices, from user research to hacking, open source, and the maker culture.

'Open Book is the first monograph on the preeminent graphic designer Abbott Miller. Recipient of numerousdesign honors including the Chrysler Award for Innovation in Design, Miller is known for his pioneering graphic work as a partner at Pentagram, wherehe leads a team designing books, magazines, catalogs, identities, exhibitions, and creating editorial projects. His work is often concerned with the cultural role of design and the public life of the written word. Collaborating with performers, curators,artists, photographers, writers, publishers, corporations, and institutions, he has created a unique practice that crosses back and forth between the printed page and the physical space of exhibitions. In his work as a designer, editor, and writer he haspioneered the concept of the designer as author, and he has collaborated with artists such as Matthew Barney, Yoko Ono, Geoffrey Beene, Philip Glass, Twyla Tharp, and Nam June Paik, among many others. His clients include Vitra, Knoll, Harley-Davidson, and Steuben, as well as many museums and publishers.Miller presents his work as a catalog of design strategies, emerging from the unique circumstances of form and content. In four chapters 'Books,' 'Exhibitions,' 'Magazines,' and 'Identity'Open Book provides insight into Miller's working process and showcases all of his best designs. Miller talks freely about influences on his practice, his ideas, his experiences working with curators, artists, and clients, as well as the lessons hes learned. A foreword by Ellen Lupton situates his work in the context of contemporary design. Open Book, beautifully produced and illustrated with more than four hundred images, is a must-have for anyone interested in design and the visual arts'--

A consistent vision pervades the design endeavors of Philippe Apeloig. Over time, he as crafted a visual language strongly connected to rhythm, structure, pattern, space, and choreography, a language that invites us to wander through a thicket of letters, lines, and shapes that coalesce into something magical.

Apeloig's career began in 1985 when he designed the poster for the Musée d'Orsay's first exhibition, 'Chicago, Birth of a Metropolis.' He has since created many more seminal posters and his own typefaces, includes Octobre and Drop. This book, published to accompany a major exhibition at the Musée des Arts Décoratifs, Paris, surveys and explores the entirety of Apeloig's graphic design process and philosophy, reproducing posters, logos, visual identities, books, and animations, and analyzing the influences that fuel his work. It will be required reading for anyone concerned with the recent history of graphic design.

This newest title in the design briefs series is a compact, hands-on guide for graphic design professionals who want to start helping communities and effectuating social change in the world. Author Andrew Shea presents ten strategies for successful community engagement, grounding each one in two real world case studies. The twenty projects featured in the book are by both design professionals and students and range from creating a map of services for the homeless community in Santa Monica, helping Chicago's Humboldt Park community by designing a website where donors can buy essential items for community members, to encouraging LA's Latina community to go for an annual PAP exam in an attempt to prevent cervical cancer through carefully designed posters, murals, and other material. Designing for Social Change is both an inspiration and a how-to book that encourages graphic designers everywhere to go out and do good with their work, providing them with the tools to complete successful projects in their communities.

Creativity is more than an inborn talent; it is a hard-earned skill, and like any other skill, it improves with practice. Graphic Design Thinking: How to Define Problems, Get Ideas, and Create Form explores a variety of informal techniques ranging from quick, seat-of-the-pants approaches to more formal research methods for stimulating fresh thinking, and ultimately arriving at compelling and viable solutions. In the style with which author Ellen has come to been known hands-on, up-close approach to instructional design writing brainstorming techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form. Creative research methods include focus groups, interviewing, brand mapping, and co-design. Each method is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Also included are discussions with leading professionals, including Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abott Miller, Christoph Niemann, Paula Scher, and Martin Venezky, about how they get ideas and what they do when the well runs dry. The book is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges.

Our all time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form—what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular online companion to Thinking with Type (www.thinkingwithtype.com) has been revised to reflect the new material in the second edition.

Organizzare lettere su una pagina bianca o uno schermo è la sfida quotidiana del grafico. Quale stile usare? Quanto grande? Come dovranno essere allineati, spaziati, ordinati, modellati i paragrafi, le parole e le lettere? 'Caratteri, testo, gabbia' offre indicazioni immediate e spiegazioni chiare a chi studia grafica o desidera perfezionare le proprie abilità. I tre capitoli, 'La lettera', 'Il testo', 'La gabbia', sono completati da esempi ed esercizi che vivacizzano la trattazione con spunti stimolanti. Illustrazioni e considerazioni di carattere pratico arricchiscono l'edizione italiana. Gli esempi tratti dal lavoro di esperti insegnano a muoversi con sicurezza, oltre le regole, per essere creativi senza calpestare la nobile cultura tipografica. 92 pagine a colori con 130 illustrazioni commentate, oltre 50 esercizi ed esempi didattici, oltre 80 note di cultura storica, tecnica e guida bibliografica, segnalazione dei trabocchetti assolutamente da evitare (i crimini tipografici), suggerimenti utili alla soluzione dei principali dubbi, convenzioni in uso per la correzione di bozze.

No component of graphic design has attracted as much interest or inspired as much innovation in recent years as lettering and type. These fundamentals of design, once the exclusive domain of professional typographers, have become an essential starting point for anyone looking for a fresh way to communicate. Practical information about creating letters and type often amounts to a series of guidelines for executing a particular process, font program, or style. But what makes lettering and type endlessly fascinating is the flexibility to interpret and sometimes even break these rules. Lettering & Type is a smart-but- not-dense guide to creating and bending letters to one's will. More than just another pretty survey, it is a powerful how-to book full of relevant theory, history, explanatory diagrams, and exercises. While other type design books get hung up on the technical and technological issues of type design and lettering, Lettering & Type features the context and creativity that shape letters and make them interesting.

Authors and designers Bruce Willen and Nolen Strals examine classic design examples as well as exciting contemporary lettering of all stripes—from editorial illustrations to concert posters to radical conceptual alphabets. Lettering & Type is ideal for anyone looking to move beyond existing typography and fonts to create, explore, and use original or customized letterforms. This latest addition to our best-selling Design Briefs seriesfeatures a foreword by Ellen Lupton and hundreds of images and examples of work by historical and contemporary designers, artists, and illustrators, including Marian Bantjes, Stefan Sagmeister, Matthew Carter, Christoph Niemann, Steve Powers (ESPO), House Industries, Christian Schwartz, Margaret Kilgallen, James Victore, Abbott Miller, Sibylle Hagmann, Ed Fella, and many more. Throughout the book interviews with type designers, artists, and graphic designers provide real-world perspective from contemporary practitioners.

The titles in our best-selling Design Brief series are highly praised by graphic design students, educators, and professionals worldwide as invaluable resources. Each beautifully designed, affordable volume offers a concise overview of a design fundamentalthe hows of design. But as most seasoned designers will tell you, a comprehensive education also requires an understanding of the whys of design practice. Graphic Design Theory presents groundbreaking, primary texts from the most important historical and contemporary designthinkers. From Aleksandr Rodchenko's 'Who We Are: Manifesto of the Constructivist Group' to Kenya Hara's 'Computer Technology and Design,' this essential volume provides the necessary foundation for contemporary critical vocabulary and thought.

Graphic Design Theory is organized in three sections: 'Creating the Field' traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; 'Building on Success' covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and 'Mapping the Future' opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, Lszl Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.

Once referred to derisively as 'vanity publishing,' self-published books are finally taking their place alongside more accepted indie categories such as music, film, and theater. Indie Publishing is a practical guide to creating and distributing printed books regardless of your background, skill set, or ambition. It will help you realize projects of every scale and budget, from the traditional bookmaking techniques used to create zines to the more ambitious industrial production methods required to produce hardcover books in large quantity.

Indie Publishing's special focus on the visual design of books makes it unique among publish-it-yourself manuals. Readers are taken step-by-step through the process of designing a book to give it personal style as well as visual coherence and authority. Design principles such as scale, cropping, pacing, and typography are explored in relation to each example, along with commentary on how to create effective title pages, tables of contents, captions, and more. Indie Publishing aims to inspire readers with examples of print projects similar to those they might undertake on their own. Sample designs include a picture book, artist's portfolio, exhibition catalog, poetry chapbook, novel, and zine. Indie Publishing addresses the important business aspects of independent publishing from how and why you should get an isbn number to creating promotional materials and using the internet to market your book. This comprehensive, illustrated guide concludes with a curated portfolio of the most exciting examples of independent publishing from the contemporary scene, reproduced in full color. If you have content to share and you want to give it a fresh and orderly form, this book will kick-start your project and keep you motivated until the ink dries. Indie Publishing is the eighth title in our best-selling Design Briefs series, which has sold more than 100,000 copies worldwide.

'This typography book is somewhere between a quick reference guide and an in-depth analysis. Limited to Latin-based writing systems with an emphasis on form and practical application. It includes four primary sections: Terms, Glyphs, Anatomy & Form, and Classification & Specimens. Foreword by Ellen Lupton'--Provided by publisher.

All over the world, parents are raising kids to get active and embrace the 'design-it-yourself' spirit of homemade arts and crafts. D.I.Y. Kids encourages young readers to use basic design principles and onhand materials to express their individuality through more than eighty imaginative projects. The book is divided into four sections'Graphics,' 'Toys,' 'Home,' and 'Fashion'each packed with fun ideas for making T-shirts, party supplies, pop-up cards, bracelets, stuffed animals, and dozens of other fun and useful items. Each project is explained with step-by-step instructions and colorful photographs of cool designs and the kids who made them. The projectsrated by difficulty, time, mess, and costare intended for ages seven through twelve, but can easily be modified to suit all ages.

D.I.Y. Kids is designed to trigger imaginative play, without requiring fees, teams, or a minivan. It's for parents, teachers, aunts and uncles, friends and babysitters, neighbors and citizensanyone who wants to create a better world not only for, but also with, the next generation. Most of all, it is for kids who want to make their mark by exercising the artsof design with wit, intelligence, and style.

Jubert (art history, Ecole Nationale Supérieure des Arts Décoratifs, France) combines the histories of typography and graphic design, from proto-inscriptions in ancient Europe, through the advent of the printing press, and up to the reinvention of the arts during the digital revolution. Three-fourths of the coverage in this volume, translated from French, is devoted to the 19th and 20th centuries. Supported by 850 images, discussion includes the relationship of advancements in typography and graphics to contemporary artistic movements, and examines their role--at turns both empowering and sinister (particularly their use for propaganda and class repression)--in major political and social events. Later chapters cover post-WWII advertising booms in several industrialized countries, trace the evolution of computer fonts, and discuss the unprecedented accessibility of today's tools for typography and graphic design. Serge Lemoine, president of the Musée d'Orsay, authored the foreword to the French edition, which is translated here. Oversize: 9.5x11.25'. Distributed by Rizzoli. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)

Letters from the Avant-Garde presents designs for businessephemera -- including stationery, envelopes, postcards, andbusiness cards -- created by F.T. Marinetti, AndréBreton, Herbert Bayer, Kurt Schwitters, El Lissitzky, Mies van der Rohe,Jan Tschichold, Ladislav Sutnar, Laszlo Moholy-Nagy, and many others.

Working in Europe and the U.S. between 1909 and 1950, these designers usedprinted stationery to project the public identities of avant-gardemovements to an international community, disseminating modernist theoryand practice around the globe via the postal service. Letters from theAvant-Garde features over 150 illustrations, in color and black andwhite, of printed ephemera from the collections of Elaine Lustig Cohen andother sources. Letters from the Avant-Garde is an invaluableresource for all those interested in graphic design, typography, and thehistory of modernism.

Critical essays show how artists and designers mobilized the techniques ofcommercial communication to promote their ideals and ambitions. Gatheredtogether for the first time, the materials presented in this book aretypographic self-portraits of the most influential people and institutionsin the development of modern design.