Bezos ha riformulato le regole della comunicazione, come i leader scrivono, parlano e motivano il proprio team e i loro clienti. Perché non basta avere un'idea vincente: bisogna saperla comunicare e soprattutto persuadere gli altri a sostenerla. Giornalista e public speaker di fama internazionale, Carmine Gallo ha intervistato manager ed executives di Amazon per carpire i segreti di una comunicazione da 116 miliardi di dollari annui e ricavarne un modello riproducibile, adattabile e spendibile in ogni tipo di business e attività. Una guida agile e concreta al metodo Amazon, con segreti, consigli, trucchi e un modello innovativo per imparare a vendere le proprie idee, diventando giorno dopo giorno dei comunicatori brillanti come Jeff Bezos.

Molti provano timore o imbarazzo quando devono parlare in pubblico, eppure tutti possiamo imparare a presentare progetti e prodotti in maniera coinvolgente, memorabile e vincente. Dopo aver analizzato i più efficaci interventi TED, da Steve Jobs a Bill Gates, e intervistato psicologi, esperti di comunicazione e neuroscienziati, Carmine Gallo ha individuato i 9 fattori che caratterizzano un discorso di successo. Il suo manuale ci offre gli strumenti più efficaci per presentare qualsiasi idea in modo emozionante e persuasivo, e ci svela le tecniche di narrazione che conquisteranno i cuori e le menti di chi ci sta di fronte.

Molti provano timore o imbarazzo quando devono parlare in pubblico, eppure tutti possiamo imparare a presentare progetti e prodotti in maniera coinvolgente, memorabile e vincente. Dopo aver analizzato i più efficaci interventi TED, da Steve Jobs a Bill Gates, e intervistato psicologi, esperti di comunicazione e neuroscienziati, Carmine Gallo ha individuato i 9 fattori che caratterizzano un discorso di successo. Il suo manuale ci offre gli strumenti più efficaci per presentare qualsiasi idea in modo emozionante e persuasivo, e ci svela le tecniche di narrazione che conquisteranno i cuori e le menti di chi ci sta di fronte.

FIVE STARS - GALLO CARMINE - MPS

Gli eventi TED (Technology, Entertainment and Design) sono diventati negli anni il palco ideale dei migliori conferenzieri mondiali, il punto di riferimento obbligato per chi deve parlare in pubblico. Che siano imprenditori o scienziati, artisti, ricercatori o manager, le menti più brillanti del pianeta espongono qui le loro idee e il loro lavoro: queste presentazioni ottengono milioni di visualizzazioni su Internet, perché sorprendono, ispirano, accendono di passione, insegnano qualcosa di nuovo. Dopo aver analizzato e studiato centinaia delle migliori conferenze TED e dopo aver intervistato i più brillanti relatori, oltre a numerosi psicologi, esperti di comunicazione e neuroscienziati, Carmine Gallo ha individuato i 9 fattori che caratterizzano un discorso vincente. Il suo metodo ci insegnerà come ideare, organizzare e tenere una presentazione in stile TED: ovvero coinvolgente, convincente e memorabile.

In The Innovation Secrets of Steve Jobs, bestselling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small. By following Steve Jobs' visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match - and beat - the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times.

Whether he was introducing the latest iPad or delivering a keynote presentation, Steve Jobs electrified audiences with his incomparable style and showmanship. He didn’t just convey information in his presentations; he told a story, painted a picture, and shared a vision. He gave his audience a transformative experience that was unique, inspiring, and unforgettable.

Now you can do it too, by learning the specific techniques that made Jobs the most captivating communicator on the world stage. Using Jobs’s legendary presentations as a blueprint, communication-skills coach Carmine Gallo has mapped out a ready-to-use framework of presentation secrets to help you plan, deliver, and refine the best presentation of your life. You’ll learn how to:

• Create an inspiring brand story
• Answer the one question that matters most
• Paint a specific, memorable, and consistent vision
• Make numbers meaningful
• Deliver unforgettable moments
• Build visually engaging slides
• Master stage presence
• Make it look effortless
• Rehearse effectively
• Have fun

Every chapter provides tools and strategies for you to implement in your next presentation. Using actual presentations from Steve Jobs, Gallo helps you identify and adopt Jobs’s techniques to keep your audience on the edge of their seats, giving customers, clients, and coworkers alike an exciting experience.

With The Presentation Secrets of Steve Jobs, you can take charge of any room, deliver your message concisely and clearly, convey the value of your products and services, and sell your ideas more persuasively than you ever imagined possible. Best of all, you’ll blow away the competition, turning prospects into clients and clients into evangelists for your brand.

Steve Jobs was a hard act to follow but once you start using his techniques in your own presentations, you’ll be hard to forget.

Ideas are the true currency of the twenty-first century. So, in order to succeed you need to be able to sell yourself and your ideas persuasively. The ability to sell yourself and your ideas is the single greatest skill that will help you accomplish your dreams. TED Talks have redefined the elements of a successful presentation and become the gold standard for public speaking. TED—which stands for technology, entertainment, and design—brings together the world’s leading innovators and thinkers. Their online presentations have been viewed more than a billion times. These are the presentations that set the world on fire, and the techniques that top TED speakers use are the same ones that will make any presentation more dynamic, fire up any team, and give anyone the confidence to overcome their fear of public speaking.

Public speaking coach and bestselling author of The Presentation Secrets of Steve Jobs, Carmine Gallo has broken down hundreds of TED talks and interviewed the most popular TED presenters as well as the top researchers in the fields of psychology, communications, and neuroscience to get their cutting-edge insights and to reveal the nine secrets of all successful TED presentations. From 'Unleash the Master Within' and 'Deliver Jaw-Dropping Moments' to 'Stick to the 18-minute Rule,' Gallo provides a step-by-step method that makes it possible for anyone to create, design, and deliver a TED-style presentation that is engaging, persuasive, and memorable.

Many people have a fear of public speaking or they’re insecure about their ability to give a TED-worthy presentation. Talk Like TED will give you the tools to create presentations around the ideas that matter most to you, the skill to win over hearts and minds, and the confidence to deliver the talk of your life. You have ideas that were meant to be heard. Use your voice to inspire any audience and achieve your most audacious goals.

A guide to public speaking reveals the top nine strategies of the gold-standard presentation method, drawing on interviews with successful TED conference speakers to outline step-by-step methods for overcoming fears, motivating teams and rendering a presentation more dynamic. Simultaneous.

Whether he was introducing the latest iPad or delivering a keynote presentation, Steve Jobs electrified audiences with his incomparable style and showmanship. He didn’t just convey information in his presentations; he told a story, painted a picture, and shared a vision. He gave his audience a transformative experience that was unique, inspiring, and unforgettable.Now you can do it too, by learning the specific techniques that made Jobs the most captivating communicator on the world stage. Using Jobs’s legendary presentations as a blueprint, communication-skills coach Carmine Gallo has mapped out a ready-to-use framework of presentation secrets to help you plan, deliver, and refine the best presentation of your life. You’ll learn how to:• Create an inspiring brand story• Answer the one question that matters most• Paint a specific, memorable, and consistent vision• Make numbers meaningful• Deliver unforgettable moments• Build visually engaging slides• Master stage presence• Make it look effortless• Rehearse effectively• Have funEvery chapter provides tools and strategies for you to implement in your next presentation. Using actual presentations from Steve Jobs, Gallo helps you identify and adopt Jobs’s techniques to keep your audience on the edge of their seats, giving customers, clients, and coworkers alike an exciting experience. With The Presentation Secrets of Steve Jobs, you can take charge of any room, deliver your message concisely and clearly, convey the value of your products and services, and sell your ideas more persuasively than you ever imagined possible. Best of all, you’ll blow away the competition, turning prospects into clients and clients into evangelists for your brand.Steve Jobs was a hard act to follow but once you start using his techniques in your own presentations, you’ll be hard to forget.

Provides tools and strategies for planning and delivering inspiring and exciting presentations based on the style used by Steve Jobs.

Praise for THE APPLE EXPERIENCE

'There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience.'
--Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions and former chief evangelist of Apple

'Carmine Gallo explains beautifully and simply just what makes the Apple retail experience so successful. No matter what kind of business you are in, there are insanely valuable lessons in this book!'
--Garr Reynolds, best-selling author of Presentation Zen and The Naked Presenter

'The Apple Experience isn't just for retailers. It applies to any business that involves people. At its core, this book is not about Apple. It's about delivering the best experience possible.'--Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc.

'An exciting resource for any business owner in any country who wants to reimagine the customer experience.'
--Loic Le Meur, CEO, LeWeb

'Why can't other retail experiences be as great as an Apple store's? Not only does Carmine Gallo answer that question brilliantly, but he shows precisely how to make sure your customers never ask it about your business.'
--Matthew E. May, author of In Pursuit of Elegance and The Laws of Subtraction

'Carmine Gallo gets to the magic of Steve Jobs: Touching people's lives. This simple, yet delightful vision should be at the heart of every retail interaction in the world today.'
--Peter Steinlauf, Chairman, Edmunds.com

'This magnificent collection of insights illuminates the way for anyone who wants to create a truly great experience, whether in retail, service, or software. '
--Dan Roam, author of The Back of the Napkin and Blah Blah Blah

Reinvent your business to deliver Apple-like customer satisfaction and profits

Apple Stores earn more money per square foot than any other retailer. At the core of Apple's success and intense customer loyalty, however, aren't just “Insanely Great” products, but great people who are informed, empowered, and motivated to deliver an unbeatable customer experience. In The Apple Experience, internationally bestselling author Carmine Gallo details the principles and practices behind this total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service.

Carmine Gallo interviewed professionals at all levels who have studied Apple, and he spent hundreds of hours observing the selling floor inApple's retail space and learning about Apple's vision and philosophy. Using insights and data from these sources, he breaks down Apple's customercentric model to provide an action plan with three distinct areas of focus:

• Inspire Your Internal Customer with training, support, and communications that create a “feedback loop” for improving performance at every level
• Serve Your External Customer with irresistible brand stories and dedicated salespeople who embody the APPLE five steps of service--Approach, Probe, Present, Listen, End with a fond farewell
• Set the Stage by ensuring that no element is overlooked in creating an immersive retail environment where customers can see, touch, and learn about your products

With The Apple Experience, you can improve the return on your investment in retail by adding real value to every customer interaction. Better still, any business that deals with people--employees or customers--can adopt the techniques to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the

Il lavoro analizza, in sostanza, il problema della armonizzazione delle norme internazionali e comunitarie esistenti in materia societaria. Dopo una carrellata storico-giuridica sulla nozione di società e di impresa, si perviene ad una prima ricostruzione della natura stessa del sodalizio societario e dei rapporti esistenti tra le componenti interne ed esterne ad esso (amministratori, azionisti ma anche soci, creditori e terzi in generale). Dopodiché è possibile analizzare, in particolare, la ratio armonizzatrice di tutta una serie di regolamenti e direttive di matrice comunitaria e, dall'altro lato, le disarmonie tuttora esistenti tra i vari ordinamenti degli Stati membri, proprio a causa delle diverse concezioni culturali e tecniche della figura della società commerciale. Non manca la comparazione con l'esperienza del diritto U.S.A. - in seno al quale sono stati concepiti e sviluppati i princìpi di armonizzazione tra i sistemi giuridici nazionali e ordinamento federale - e quella dei Paesi che sono tra gli attori principali degli scambi e dei traffici a livello globale.

Presents a guide to business success based on the career and innovations of Steve Jobs.