La brevità è fiducia. La lunghezza è paura. Queste parole riassumono un sistema e una strategia per pensare in modo più acuto, comunicare in modo più nitido e dire molto di più con molto meno. Sviluppato da giornalisti esperti che sanno quanto poco legga il fruitore tipico di notizie, Il Metodo Smart Brevity ti renderà un comunicatore incisivo. Che tu stia scrivendo newsletter, email, storie, discorsi, presentazioni, tweet o post, sarai più efficace, efficiente e memorabile. Inizia con l'imparare a creare un tease forte - ciò che catturerà l'attenzione del lettore. A creare un lede - una frase di apertura diretta, breve e tagliente. Ad assicurarti che i lettori sappiano perché il contenuto proposto è importante, a stabilire l'ordine di priorità dei concetti più importanti e a condensarli. Breve e immediato, ma soprattutto veloce da imparare, questo metodo ti farà abbandonare le cattive abitudini (ironia, aneddoti) per concentrarti sull'UNICO lettore che vuoi raggiungere e sull'UNICA cosa che vuoi far ricordare. Decine di consigli per scegliere le parole giuste, partendo dalla prima regola: Se non l'avessi scritto tu, lo leggeresti lo stesso?

Wedge Antilles è un veterano del caccia stellare Ala-X, uno dei pochi piloti sopravvissuti alle missioni di attacco alla prima e alla seconda Morte Nera. È il leader della Squadriglia Rogue, un manipolo di assi che ha affrontato ogni genere di peripezie. Ma quando sono chiamati a salvare un compagno abbattuto sul pianeta Mrisst, Wedge scopre qualcosa che non si sarebbe mai aspettato: una popolazione che odia l'Impero... e ancora di più l'Alleanza Ribelle! Consigliata la supervisione di un adulto.

After one of his motley crew of adventurers goes missing, the last Kinmundian must split off from his friends and journey, alone, into the heart of the den of the Pirate King to find him. The rest of the group must fend for themselves while Catwulf's ferocious forces hunt them down. But with a BATTLEPUG at their side, they at least have a fighting chance!

Battlepug Volume 4: The Devil's Biscuit! collects the entire fourth year of the Harvey and Eisner Award-winningBattlepug, and includes exclusive bonus material!

"a charming and very amusing buff-dude-with-a-sword sendup. This is fun stuff." -

"It's unhinged and it's great." -Geek News Network

"I can't recommend this title enough, it serves as a brilliant introduction to one of my new favourite web-comics, and is as weird and charming as the Pugs that the book revolves around. Well deserving of the Eisner."-comicbuzz.com

Take Monsters beyond the basics! The Pathfinder Roleplaying Game Monster Codex takes 20 of fantasy's most iconic monsters and gives you a mountain of new rules and pre-made stat blocks to challenge your heroes. Perfect for busy Game Masters, this invaluable tome gives a wide range of challenges for a variety of foes, from the nefarious drow to ruthless orcs. Each monster includes an in-depth look at its society and ecology, new rules like feats and spells designed to compliment the race, and archetypes built to give monsters a new edge. From a simple encounter to an entire campaign, this book gives you everything you need to make these monsters the center of the action!

The Last Kinmundian and his trusty Battlepug have survived many trials on their way to confront the evil beast mage known as Catwulf, but their encounter with the Dead Walker may be their last. The third installment of this Eisner-award winning-webcomic sees our heroes climbing to the very brink of death. Will they slip over the edge?
Battlepug Volume 3: Sit. Stay. Die! collects the entire third year of the webcomic hit,Battlepug, and includes exclusive bonus material!

Managing Interpersonal Conflict is a systematic review of published conflict research in legal, institutional and relational contexts. Each chapter represents a summary of the existing quantitative social science research using meta-analysis. This volume provides a unique and valuable resource for teaching conflict, mediation, negotiation and facilitation courses; for implementing and planning training programs, designing interventions, creating workshops; and for scholarly work.

As a unique informational resource, this book provides important and essential answers to key research questions. The chapters provide connections between cutting-edge scholarship about abstract theoretical arguments, the needs of instructional and training pedagogy and practical application of information.

Our eye movements in response to visual stimuli reveal much about how we experience the world. Focusing on the latest developments in the multidisciplinary field of eye tracking research, this volume ranges across a wide spectrum of research applications, with four sections covering the plethora of practical uses to which our expanding knowledge can be put. They offer abundant evidence that eye tracking research and its methodologies offer new ways of collecting data, framing research questions, and thinking about how we view our world. As a result, we are discovering more about how the visual system works, as well as how it interacts with attention, cognition, and behaviour. Current Trends in Eye Tracking Research presents the work of more than 50 researchers and academics, showcasing groundbreaking studies and innovative ways of applying eye tracking technologies to interesting research problems. The book covers the current output of a number of pioneering research laboratories, detailing their work on eye tracking and the visual system, alignment and EEG data, marketing and social applications, and eye tracking in education. Featuring creative uses of existing technology as well as inventive implementation of new technology in a range of research contexts and disciplines, this new publication is compelling proof of the growing importance of this exciting and fast-moving area of scientific endeavor.

From one of Golf Digest's Top 5 teachers—a simple, scientific program to build a great swing

Most golf instruction is based on helping students emulate the best players, but for top golf teacher Mike Bender, physics provides a better model for developing a swing that is as efficient, consistent, and timeless as that of Iron Byron, the PGA robot that tests clubs and balls. Now Mike Bender shows you how to put the secrets of science into your own swing with a simple, proven program that will take your play to a different level and transform your approach to the game.

• Explains Mike Bender's unique biomechanical approach to building a simple, repeatable, and effective swing
• Shares the same approach Bender teaches his students, who include two-time U.S. Open winner Lee Janzen, PGA Tour winner Jonathan Byrd, and 2006 LPGA Tour Rookie of the Year Seon Hwa Lee
• Shows you how to build your scientific swing step by step
• Includes 150 photographs to help you put principles into practice on the golf course
• Includes a Foreword by Zach Johnson, 2007 Masters champion and one of Mike Bender's star students

As Mike Bender puts it: would you rather fly in an airplane that was built by engineers who understood the principles of lift and acceleration, or would you rather fly in one built by people who simply went out to the airport and watched them taking off and landing? Once you develop a scientific swing, it's your own game that will really soar.

A practical guide to choosing and caring for puppies and dogs, kittens and cats, small mammals, birds, reptiles, insects and fish. It includes various pet types, with advice on pet characteristics, the most suitable pets for children, and how to choose the best pet for your family's lifestyle.

This selection from the first ten years of the Evergreen Review gives the full flavor of the energy, savvy, excitement, and gall that characterized the magazine during the days of its publication. It also happens to bring together some of the world's best writers in one volume, in the company of their peers. Evergreen was more than another literary magazine. Founded by Barney Rossett of Grove Press and publishing from 1957 through 1973 (it now exists as an online only magazine), it was the voice of a movement that helped to change the attitudes and prejudices of the culture at large through the language of art-and succeeded. It was always damn the torpedoes and full speed ahead. Here are original short stories by Samuel Beckett and Jack Kerouac (with his 'October in the Railroad Earth' predating the publication of On the Road); Allen Ginsberg's 'Howl' (previously published only as a pamphlet); a selection from Lawrence Ferlinghetti's A Coney Island of the Mind; and a passage from Alexander Trocchi's Cain's Book. Also included are a fantastic sample of the original and iconic magazine covers which were works of art themselves-a heavily bearded Ginsberg cavorting in a sport coat and Uncle Sam top hat in 1966-and several reprinted comic strips; notably, Michael O'Donoghue's 'The Adventure of Phoebe Zeit-geist.'

Written for communication students, Quantitative Research in Communication provides practical, user-friendly coverage of how to use statistics, how to interpret SPSS printouts, how to write results, and how to assess whether the assumptions of various procedures have been met. Providing a strong conceptual orientation to techniques and procedures that range from the “moderately basic” to “highly advanced,” the book provides practical tips and suggestions for quantitative communication scholars of all experience levels.

In addition to important foundational information, each chapter that covers a specific statistical procedure includes suggestions for interpreting, explaining, and presenting results; realistic examples of how the procedure can be used to answer substantive questions in communication; sample SPSS printouts; and a detailed summary of a published communication journal article using that procedure.

Features

· Engaged Research application boxes stimulate thought and discussion, illustrating how particular research methods can be used to answer very practical, civic-minded questions.

· Realistic examples at the beginning of each chapter show how the chapter's procedure could be used to answer a substantive research question.

· Examples and application activities geared toward the emerging trend of service learning encourage students to do projects oriented toward their community or campus.

· Summaries of journal articles demonstrate how to write statistical results in APA style and illustrate how real researchers use statistical procedures in a wide variety of contexts, such as tsunami warnings, date requests, and anti-drug public service announcements.

· How to Decipher Figures show students how to “read” the statistical shorthand presented in the quantitative results of an article and also, by implication, show them how to write up results .

Quantitative Research in Communication is ideal for courses in Quantitative Methods in Communication, Statistical Methods in Communication, Advanced Research Methods (undergraduate), and Introduction to Research Methods (Graduate) in departments of communication, educational psychology, psychology, and mass communication.