Lo studio del comportamento del consumatore č, ormai da alcuni decenni, una vera e propria disciplina scientifica, caratterizzata da un sofisticato apparato concettuale e da una cospicua messe di risultati empirici. Il libro di East offre una sintesi aggiornata dell'argomento, esaminando teorie, metodologie di ricerca e implicazioni gestionali per il marketing. Il testo si contraddistingue per due caratteristiche: in primo luogo, per l'approccio problematico, che mira a trasmettere al lettore non una serie di 'fatti' accertati, ma una metodologia di approccio alle differenti dimensioni del comportamento di consumo; in secondo luogo, per la capacitą di collegare i modelli teorici alla dimensione applicativa delle ricerche sul consumatore.

Christians generally recognize the need to live a holy, or sanctified, life. But they differ on what sanctification is and how it is achieved.Five Views on Sanctification brings together in one easy-to-understand volume five major Protestant views on sanctification. Writing from a solid evangelical stance, each author describes and defends his own understanding of the doctrine, and responds as well to the views of the other authors. This book addresses such practical questions as: How does one achieve sanctification in this life? How much success in sanctification is possible? Is a crisis experience following one's conversion normal---or necessary? If so, what kind of experience, and how is it verified?The Counterpoints series provides a forum for comparison and critique of different views on issues important to Christians. Counterpoints books address two categories: Church Life and Bible and Theology. Complete your library with other books in the Counterpoints series.

For many people, Native American architecture calls to mind the wigwam, tipi, iglu, and pueblo. Yet the richly diverse building traditions of Native Americans encompass much more, including specific structures for sleeping, working, worshipping, meditating, playing, dancing, lounging, giving birth, decision-making, cleansing, storing and preparing food, caring for animals, and honoring the dead. In effect, the architecture covers all facets of Indian life.
The collaboration between an architect and an anthropologist, Native American Architecture presents the first book-length, fully illustrated exploration of North American Indian architecture to appear in over a century. Peter Nabokov and Robert Easton together examine the building traditions of the major tribes in nine regional areas of the continent from the huge plank-house villages of the Northwest Coast to the moundbuilder towns and temples of the Southeast, to the Navajo hogans and adobe pueblos of the Southwest. Going beyond a traditional survey of buildings, the book offers a broad, clear view into the Native American world, revealing a new perspective on the interaction between their buildings and culture. Looking at Native American architecture as more than buildings, villages, and camps, Nabokov and Easton also focus on their use of space, their environment, their social mores, and their religious beliefs.
Each chapter concludes with an account of traditional Indian building practices undergoing a revival or in danger today. The volume also includes a wealth of historical photographs and drawings (including sixteen pages of color illustrations), architectural renderings, and specially prepared interpretive diagrams which decode the sacred cosmology of the principal house types.