For undergraduate courses in business communication.

 

Develops Professional Communication Skills

Following in the wake of the digital revolution and the advent of social media, business communication has been hit by yet another revolutionary change: the rise of mobile communication. In thisTwelfth Edition of Boveé and Thill’s Excellence in Business Communication, the most significant and recent technology-related changes affecting the business world are thoroughly discussed. Not to be forgotten, the text continues to emphasize fundamental skills and principles, including the importance of writing, listening, presenting, and other components of business communication. Featuring practical advice, time-tested processes, and real-world examples,Excellence in Business Communication is the premier text for honing and developing essential communication skills.

Also Available with MyBCommLab^®

This title is also available with MyBCommLab--an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

 

NOTE: You are purchasing a standalone product; MyBCommLab does not come packaged with this content. If you would like to purchase both the physical text and MyBCommLab search for:

0134472438 / 9780134472430 Excellence in Business Communication Plus MyBCommLab with Pearson eText -- Access Card Package

 

Package consists of:

• 0134319052 / 9780134319056 Excellence in Business Communication
• 0134390113 / 9780134390116 MyBCommLab with Pearson eText -- Access Card -- for Excellence in Business Communication

NOTE: You are purchasing a standalone product; MyBCommLab does not come packaged with this content. If you would like to purchase both the physical text andMyBCommLab search for ISBN-10: 0134088255/ISBN-13: 9780134088259. That package includes ISBN-10: 0133896781/ISBN-13: 9780133896787 and ISBN-10:0133931137/ISBN-13: 9780133931136 .

Building Modern Communication Skills to Launch Your Career

Business Communication Essentials equips students with fundamental skills for a career in the modern, mobile workplace. With comprehensive coverage of writing, listening, and presentation strategies in a contemporary context, this text balances basic business English, communication approaches, and the latest technology in one accessible volume.

Over the last two decades, business communication has been in constant flux, with email, web content, social media, and now mobile changing the rules of the game. In theSeventh Edition, Bovee and Thill provide abundant exercises, tools, and online resources to prepare students for the new reality of mobile communications and other emerging trends, ensuring a bright start in the business world.

Also available with MyBCommLab^®

MyBCommLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

0134088255/ 9780134088259 Business Communication Essentials Plus MyBCommLab with Pearson eText -- Access Card Package, 7/e
Package consists of

0133896781/ 9780133896787 Business Communication Essentials, 7/e
0133931137 /9780133931136 /MyBCommLab with Pearson eText -- Access Card -- for Business Communication Essentials, 7/e

An introduction to business text can be complete without being complex and overwhelming—and this text proves it!

 

Business in Action is uniquely positioned to help today's readers become tomorrow's focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect.

 

The fifth edition takes students on an engaging exploration of the fundamentals, strategies, and dynamics that make the business world work by integrating print and online media in unprecedented ways, keeping the course relevant and current.

KEY BENEFIT: With its real-life examples and cases, and its lively, conversational writing style, Bovee/Thill/Mescon brings concepts to life and prepares students for obtaining and pursuing satisfying business careers.
KEY TOPICS: Bovee/Thill/Mescon weaves a four-part pedagogical tool through out each chapter.  It starts with Orient, which outlines what is going to be covered in the chapter and then connects these topics with a “role-model” business professional.  Next is Explore, which looks at the skills that their “role-model” used in order to be successful.  Third is Confirm, which revisits what they have learned in the chapter.  And, finally, Apply allows students to use the skills they have learned in the chapter.
MARKET: For introductory level business students.