Basic Neurochemistry: Principles of Molecular, Cellular, and Medical Neurobiology, the outstanding and comprehensive classic text on neurochemistry, is now newly updated and revised in its Eighth Edition. For more than forty years, this text has been the worldwide standard for information on the biochemistry of the nervous system, serving as a resource for postgraduate trainees and teachers in neurology, psychiatry, and basic neuroscience, as well as for medical, graduate, and postgraduate students and instructors in the neurosciences. The text has evolved, as intended, with the science. It is also an excellent source of current information on basic biochemical and cellular processes in brain function and neurological diseases for continuing medical education and qualifying examinations. This text continues to be the standard reference and textbook for exploring the translational nature of neuroscience, bringing basic and clinical neuroscience together in one authoritative volume. Our book title reflects the expanded attention to these links between neurochemistry and neurologic disease.

This new edition continues to cover the basics of neurochemistry as in the earlier editions, along with expanded and additional coverage of new research from: Intracellular trafficking; Stem cells, adult neurogenesis, regeneration; Lipid messengers; Expanded coverage of all major neurodegenerative and psychiatric disorders; Neurochemistry of addiction; Neurochemistry of pain; Neurochemistry of hearing and balance; Neurobiology of learning and memory; Sleep; Myelin structure, development, and disease; Autism; and Neuroimmunology.

The new edition features:

* Completely updated text with new authors and material, and many entirely new chapters * Over 400 fully revised figures in splendid color * 61 chapters covering the range of cellular, molecular and medical neuroscience * Translational science boxes emphasizing the connections between basic and clinical neuroscience * Companion website at http://elsevierdirect.com/companions/9780123749475

The planning guide marketers have relied on for two decades—updated and expanded

For more than 20 years, The Successful Marketing Plan has been the marketing professionals' go-to guide for creating plans that define and fulfill the needs of their target markets. In this substantially revised and expanded fourth edition, Roman Hiebing, Jr., Scott Cooper, and Steve Wehrenberg outline how to develop proven objectives, strategies, and tactics that deliver the bottom line.

Separating the plan into 10 market-proven, manageable components, The Successful Marketing Plan explains how to:

• Find the data you need to develop your plan
• Identify growth target markets
• Set realistic sales objectives
• Position your products through a strong branding program
• Condense your plan into a workable calendar of activities
• Arrive at a realistic budget and payback schedule
• Evaluate and test the plan's effectiveness

The authors of The Successful Marketing Plan have made extensive revisions to more than 50 percent of the book's content—from a new planning model to a more user-friendly business review section to a complete revision of the strategy chapters including a new message strategy chapter. Plus, the book contains completely updated chapters on advertising, media content, and interactive communications, in addition to updates in information sources, planning charts, and the Idea Starters appendix, which has more than 1,000 tactical ideas tied to specific objectives.

Great marketing begins with a great marketing plan. Use The Successful Marketing Plan to build a focused “real-world” marketing plan that will enable your company to thrive and grow in today's cost-conscious, winner-take-all competitive arena.

Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid

Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that must be considered. Auditing Social Media equips you to successfully partner with your business in achieving its social media goals and track it through strong metrics.

• Shows how to ensure your business has adequate metrics in place to capitalize on social media while protecting itself from excessive risk
• Reveals how to ensure your social media strategy is aligned with your business's goals
• Explores the risk and compliance issues every business must consider when using social media
• Includes a sample audit program

Auditing Social Media is the one-stop resource you'll keep by your side to clear away the confusing clutter surrounding social media.

Dopo la crisi della città industriale, assistiamo oggi a una rinascita dei grandi centri. Le città si rinnovano come luoghi dell'economia cognitiva e dell'industria culturale: ricerca, media, design, moda, musica. L'economia delle metropoli è diventata più "sociale" poiché le nuove attività creative si basano su fitte reti di relazioni formali e informali che si sviluppano nell'ambiente urbano. Trasformazioni non prive di risvolti contraddittori. Si rafforza la segregazione delle residenze e si manifesta una frattura sociale sempre più forte tra professionisti ad alto reddito, legati alle nuove attività, e lavoratori dei servizi a basso salario che vedono una forte presenza di immigrati. Tra dinamismo economico e nuove disuguaglianze sociali, il doppio volto della metropoli postmoderna.

Minimally Invasive Thoracic Surgery (VATS) presents step-by-step instructions on procedures that yield better patient outcomes and recoveries. Dr. Robert J. McKenna covers major developments in video-assisted thorascopic surgery (VATS)-including lung-volume reduction surgery. The included DVD and online access offer videos of experts performing these valuable techniques.

• Access the fully searchable contents of the book online at www.expertconsult.com, along with videos demonstrating key minimally invasive thoracic procedures.






• Get the latest on video-assisted thorascopic surgery (VATS), including lung-volume reduction surgery.








• Hone your skills in each procedure through step-by-step instructions, along with tips and discussions of complications.








• Grasp the visual nuances of surgery from nearly 400 intraoperative photographs depicting procedures.








• Master the full range of minimally invasive procedure through comprehensive coverage that highlights even lesser known techniques.








• Watch procedures performed by the experts who helped pioneer them on the instructional DVD and the website.

Unique visual guidance to minimally invasive procedures including VATS

In this groundbreaking volume, leading Catholic theologians, scholar-practitioners, and ethicists take up the challenge of developing a conceptually coherent, theologically accurate, spiritually enlivening, and practically effective approach to Catholic peacebuilding that can complement the rich Catholic teaching on the ethics of war.

These original essays examine the role of Catholic peacebuilders in preventing and resolving conflicts, and reconciling divided societies from Colombia and the Philippines to Indonesia and South Africa. They also consider how this work for peace can inform and be enriched by deeper reflection on the peacebuilding dimensions of social teaching, theology, sacraments, interreligious dialogue, and the Church's mission.

Peacebuilding will be indispensable to all scholars and practitioners engaged in developing a theology and ethic of just peace, as well as for students seeking to understand the interaction between theology, ethics, and lived Christianity.

"A uniquely powerful and important book. Its relevance begins with the Catholic community but it reaches beyond the Church to other religious traditions, to the role of states and international institutions andùmost powerfullyùto the lives of those seeking to build the structures of peace in conflicted communities throughout the world....The audiences for this book are multiple; the issues it confronts are compellingly important; the message it offers will be a sign of hope and a source of wisdom."-J. Bryan Hehir, Harvard Kennedy School of Government

"This much-needed contribution provides a well-developed theology, ethics and spirituality that will serve as a firm foundation for effective peacebuilding programs. It will be of value not only for Caritas and other Church agencies, but for people of goodwill around the world who, with compassion and respect for the dignity of every individual person, recognize that we are all one humanity?'-Lesley-Anne Knight, Secretary General, Caritas Internationalis

Robert J. Schreiter, C.PP.S., is Bernardin Center Vatican II Professor of Theology at Catholic Theological Union in Chicago.

R. Scott Appleby is John M. Regan Jr. Director of the Kroc Institute for International Peace Studies at the University of Notre Dame.

Gerard F. Powers is Director of Catholic Peacebuilding Studies at the Kroc Institute.

How can United Methodists fulfill their mission to make disciples of Jesus Christ to transform the world?

Located within the northern Sierra Nevada mountain range, the forests of Plumas County were once seen as a source of endless timber. Lumber was needed during the Gold Rush for water flumes, mine timbers, and an array of buildings. While timber was abundant, the abilities of the early settlers to harvest, transport, and mill the logs were often very limited. Markets remained relatively local throughout the second half of the 19th century until the completion of the Western Pacific Railroad in 1909. This sparked a new rush of industry into the region. Vast tracts of untapped Plumas County timber were bought up by speculators, and many sawmills were erected. Logging in the western United States moved from animal power to steam engines to internal combustion in the space of about 50 years. While Plumas County's lumber industry was reflective of these developments, it also found its own identity as a timber-producing region that was nearly unequaled.

From the patristic period until today, John's Gospel has served as a major source for the church's knowledge, doctrine and worship of the triune God. Among all New Testament documents the Fourth Gospel provides not only the most raw material for the doctrine of the Trinity, but also the most highly developed patterns of reflection on this material—particularly patterns that seek to account in some way for the distinct personhood and divinity of Father, Son and Spirit without compromising the unity of God. While there have been recent, fine studies on aspects of John's doctrine of God, it is surprising that none summarizes and synthasizes what John has to say about God as Father, Son, and Holy Spirit. In order to fill this gap, Köstenberger and Swain offer a fresh examination of John's trinitarian vision in this New Studies in Biblical Theology volume.Part One situates John's trinitarian teaching within the context of Second Temple Jewish monotheism. Part Two examines the Gospel narrative in order to trace the characterization of God as Father, Son and Spirit, followed by a brief synthesis. Part Three deals more fully with major trinitarian themes in the Fourth Gospel, including its account of Jesus Christ, the Holy Spirit, and mission. A final chapter discusses the significance of John's Gospel for the church's doctrine of the Trinity, and a brief conclusion summarizes some practical implications.Addressing key issues in biblical theology, the works comprising New Studies in Biblical Theology are creative attempts to help Christians better understand their Bibles. The NSBT series is edited by D. A. Carson, aiming to simultaneously instruct and to edify, to interact with current scholarship and to point the way ahead.

This new text provides students with clear step-by-step techniques for creating, developing, and evaluating essential project management tools. Readers will learn concepts and skills using project plans, work breakdown structures, budgets, network diagrams, resource allocations, and project evaluations.

Known for country music, antebellum homes, the Parthenon, and Civil War battlefields, Nashville also has a rich brewing history that spans 100 years. Several breweries were established in the late 1800s, but the William Gerst Brewing Company alone endured into the 20th century and even survived Prohibition. Once one of the largest breweries in the South, Gerst brewed its last batch in 1954, leaving Nashvillians unable to enjoy locally brewed beer until the dawn of the recent microbrewery revolution. Nashville Brewing offers readers a pictorial account of the William Gerst Brewing Company-an important but almost forgotten part of Nashville history.

Molti studenti del corso di laurea in medicina e chirurgia, specializzandi e specialisti in chirurgia generale si sono sentiti spesso sopraffatti dalla enorme massa di nozioni che devono conoscere. Questo volume promette di offrire tutte le informazioni di cui si ha bisogno, per ogni specifica patologia, in una sola pagina, permettendo di risparmiare tempo nello studio della chirurgia generale e al letto del malato.

L'opera è indirizzata a quanti si interessano di botanica, utilizzazione dei prati e pascoli, ecologia e protezione della natura. Illustra in modo dettagliato tutte le graminacee dei più importanti prati permanenti o artificiali e dei pascoli alpini. Le specie sono descritte negli aspetti botanici, stazionali e foraggieri. Alcune chiavi di riconoscimento delle graminacee foraggiere principali, basate sui caratteri vegetativi e riproduttivi e delle cariossidi vestite, consentono la facile determinazione delle specie. Viene illustrata anche una selezione delle carici (Cyperaceae) e dei giunchi (Juncaceae) più frequenti.

Phage-display technology has begun to make critical contributions to the study of molecular recognition. DNA sequences are cloned into phage, which then present on their surface the proteins encoded by the DNA. Individual phage are rescued through interaction of the displayed protein with a ligand, and the specific phage is amplified by infection of bacteria. Phage-display technology is powerful but challenging and the aim of this manual is to provide comprehensive instruction in its theoretical and applied so that any scientist with even modest molecular biology experience can effectively employ it. The manual reflects nearly a decade of experience with students of greatly varying technical expertise andexperience who attended a course on the technology at Cold Spring Harbor Laboratory. Phage-display technology is growing in importance and power. This manual is an unrivalled source of expertise in its execution and application.

A survey of intertestamental Judaism focusing on the customs and controversies which provide insight into the New Testament.

"One of the primary references on analytical methods in soil science, Part 2 of the Methods series will be useful to all biogeoscientists, especially those with an interest in microbiology or bioremediation. "