In The 10 Laws of Trust, JetBlue chairman Joel Peterson explores how trust holds companies together and helps them succeed. From empowering everyone and investing in respect to embracing conflict and requiring accountability, Peterson details how to establish and maintain a culture of trust. Written in clear, engaging prose and highlighted by compelling examples, this book will help you plant the seeds of trust—and reap the rewards in reputation and profits.

Trust is the glue that holds an organization together. It turns secrecy into transparency, micromanagement into empowerment, and conflict into creativity. With it, a tiny company like John Deere grew into a worldwide leader. Without it, a giant corporation like Enron toppled.

In The 10 Laws of Trust, JetBlue chairman Joel Peterson explores how a culture of trust gives companies an edge. Consider this: What does it feel like to work for a firm where leaders and colleagues trust one another? Freed from micromanagement and rivalry, every employee contributes his or her best. Risk-taking and innovation become the norm. And, as Peterson notes, “When a company has a reputation for fair dealing, its costs drop: trust cuts the time spent second-guessing and lawyering.”

In clear, engaging prose, highlighted by compelling examples, Peterson details how to establish and maintain a culture of trust. Steps include:

• Start with integrity
• Invest in respect
• Empower everyone
• Require accountability
• Create a winning vision
• Keep everyone informed
• Budget in line with expectations
• Embrace conflict
• Forget “you” to become an effective leader
• And more

With this book in hand, you’ll be able to plant the seeds of trust—and reap the rewards of reputation, profits, and success.

Riconosciuto dalla rivista Time tra i 25 americani più influenti, Stephen R. Covey (1932-2012) diceva che possiamo vivere solamente in due modi: una vita di grandezza primaria o una vita di grandezza secondaria. In questo suo libro inedito, spiega per la prima volta quali sono le 12 leve del successo che portano a una vita di grandezza primaria e che possono rendere davvero 'grande' la tua vita di tutti i giorni: Integrità Contributo Priorità Sacrificio Servizio Responsabilità Lealtà Reciprocità Diversità Apprendimento Insegnamento Rinnovamento.

Questo volume si propone di gettare nuova luce sulle problematiche che affliggono il nostro tempo e, soprattutto, le organizzazioni moderne: poca chiarezza negli obiettivi, mancanza di focalizzazione, carenza di coinvolgimento a tutti i livelli. Situazioni che diventano sfide da superare, paradigmi su cui lavorare. Nello stile pragmatico che contraddistingue Stephen Covey, questo libro rappresenta un percorso chiaro e lineare, ricco di esempi e supportato da dati oggettivi, per trovare la chiave di una leadership che tenga finalmente conto del risultato e delle risorse, una 'leadership che sia una scelta e non una posizione'.

From Stephen R. Covey—the late, legendary author of The 7 Habits of Highly Effective People—a new set of rules for achieving a happy and fulfilling life of primary greatness.

Many of us are hurting. We have chronic problems, dissatisfactions, and disappointments. Although we generally make it through the day, a lot of us feel overwhelmed by burdens we carry. We try to “lift the load of life” each day and sometimes it’s just too much. The idea of living a “great life” seems a distant dream.

Too often, however, we have the wrong idea of what a great life is. We think if only we had enough money, enough free time, enough good looks or popularity, everything would be great. If that’s what makes for a great life, no wonder so many of us feel so weighed down by the demands of everyday living.

Stephen R. Covey believed there were only two ways to live: a life of primary greatness or a life of secondary greatness. Through his classic books and seminars, he taught that the intrinsic rewards of primary greatness—integrity, responsibility, and meaningful contribution—far outweighed the superficial rewards of secondary greatness—money, popularity, and the self-absorbed, pleasure-ridden life that some people consider “success.”

Dr. Stephen R. Covey’s teachings are beloved and have inspired countless listeners and leaders.Primary Greatness once again delivers classic Covey wisdom in a compact and digestible form. In this posthumous work, Covey lays out clearly the 12 levers of success that will lead to a life of primary greatness: Integrity, Contribution, Priority, Sacrifice, Service, Responsibility, Loyalty, Reciprocity, Diversity, Learning, Teaching, and Renewal. For the first time, Covey defines each of these twelve qualities and how they provide the leverage to make your daily life truly “great.”

In this powerful audiobook, Stephen M.R. Covey articulates why trust has become the key leadership competency of the new global economy. Covey convincingly makes the case that trust is a measurable accelerator to performance and that when trust goes up, speed also goes up while cost comes down, producing what Covey calls a "trust dividend." Covey reveals the 13 Behaviors common to high-trust leaders throughout the world and demonstrates actionable insights that will enable you to shift your behavior to increase trust in all your relationships. Like a ripple in the pond, The Speed of Trust begins within each of us personally, continues into our relationships, expands into our organizations, and ultimately encompasses our global society.