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Analyzing the Cultural Diversity of Consumers in the Global Marketplace








Analyzing the Cultural Diversity of Consumers in the Global Marketplace
Author
Alcántara-pilar Juan Miguel (EDT), Del Barrio-garcía Salvador (EDT), Crespo-almendros Esmeralda (EDT), Porcu Lucia (EDT)
Analyzing the Cultural Diversity of Consumers in the Global Marketplace su Unilibro.it
Publisher
 Business Science Reference
Isbn
 146668262
EAN
 9781466682627
Pub. date
 30 Apr 15
Collection
 Business Science Reference (Hardcover)
Classification
 BUSINESS and ECONOMICS
Pages
 344
Price
 € 178,20





Book (italiano):
"This book explores the strategies associated with promoting products and services to a culturally-diverse target market, providing innovative solutions for global brands"--


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