Libreria Universitaria Unilibro






















From Global to Metanational








From Global to Metanational
Author
Doz Yves L., Santos Jose, Williamson Peter
From Global to Metanational su Unilibro.it
Publisher
 Perseus Distribution Services
Isbn
 0875848702
EAN
 9780875848709
Pub. date
 01 Nov 01
Collection
 Perseus Distribution Services (Hardcover)
Classification
 BUSINESS and ECONOMICS
Pages
 258
Price
 € 33,60





Book (italiano):
For all interested in what it means to "go global," Doz (global technology and innovation) and his colleagues at INSEAD distinguish metanational from multinational companies and discuss how such companies (e.g., Nokia) innovate by effectively tapping globally dispersed knowledge about technology and consumer trends. They specify capabilities that this new breed of business needs to build and knowledge prospecting strategies. Annotation c. Book News, Inc., Portland, OR (booknews.com)


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