Business Information Systems
Book (italiano):
<DIV><I>Business Information Systems</I> provides a comprehensive and accessible introduction to information systems and their application in organisations. <BR> <BR>Essential elements:<BR><BR>• Business-focused – concise but comprehensive coverage of the core material for business students<BR>• Grounded in theory – provides a strong foundation in the subject<BR>• Coherent and integrated – builds concepts systematically, showing the connections between subjects and leading to a more sophisticated understanding of how different areas interrelate<BR>• Fully up-to-date – with the latest developments and cutting edge ideas from the field<BR>• Practical – demonstrates the application of theory to real-world situations through over 30 specially-written case studies with global appeal plus new online 'Careers in IS' videos <BR>• Supported – by a vast array of quality resources online at www.palgrave.com/business/beynon-daviesbis2e <BR><BR>Brand new key features for this second edition:<BR><BR>• Online 'Careers in IS' videos with integrated exercises in the book, easily accessible via a QR code, and featuring leading practitioners in the public and private sectors. These include the CTO of the BBC and the Deputy Head of e-Commerce at Schuh.co.uk talking about why technology is central to business operations, and providing valuable career guidance.<BR>• New sections throughout including cloud computing, mobile eCommerce, eGovernment and green ICT<BR>• Content aligned with IS2010 model curricula and capability outcomes and AACSB and AMBA requirements.<BR>• Nine new UK and international cases including 'The Arab Spring and Social Media', 'Off-shoring in Bangalore' and 'The Indian Identity Number'. <BR><BR><I>Business Information Systems</I> links with 15 cases from the Journal of Information Technology and the Journal of Information Technology Teaching Cases with easy online access.<BR></div>
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