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Wharton on Making Decisions








Wharton on Making Decisions
Author
Hoch Stephen J. (EDT), Kunreuther Howard (EDT), Gunther Robert E. (EDT)
Wharton on Making Decisions su Unilibro.it
Publisher
John Wiley & Sons Inc
Isbn
0471382477
EAN
9780471382478
Pub. date
28 Mar 01
Collection
John Wiley & Sons Inc (Hardcover)
Classification
BUSINESS and ECONOMICS
Pages
339
Price
€ 28,00





Book (italiano):
Perspectives from leaders in decision science at Wharton<br>Organized in part through Wharton's Risk Management and Decision Processes Center, the book assembles leading researchers from Wharton's business faculty who demonstrate how to apply the latest approaches in decision-making from four perspectives: personal, managerial, negotiator, and consumer. Each chapter describes how decisions are actually made, presents the ideal scenario, and then provides practical suggestions for improvement. The subjects range from when consumers will choose variety, integrating intuition into decisions, and applying game theory and strategic decisions, to decision factors in negotiations and how choices are made about insurance and health care.


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